It's that time again! We're a little over an hour away from this month's Tweet Jam on Customer Journeys -- How do we define them? What are the advantages to customer journey mapping, and how do you measure their value?
Once again this month we have a great group of experts lined up that are sure to keep the conversation going.
Here's another look at the questions we'll be asking at today's Jam:
- How do you define the customer journey?
- What are the advantages to mapping customer journeys?
- What tools/processes do organizations use to map customer journeys?
- How do you measure the value of customer journey mapping?
- Journeys vs. "Chutes & Ladders" -- can both analogies be right? Does one map better to B2B vs. B2C?
- Will big data and predictive analytics make journey mapping irrelevant? What is the relationship between these things?
A couple things to keep in mind:
- Introduce yourself with your first #cxmchat tweet. Include your name, job title and organization you work for.
- Subsequent tweets must start with the question number you are responding to and the #cxmchat hashtag. For example, "@bigbird Q5 customer communities are not always necessary for every business #cxmchat"
- Please don't pitch products or services -- stay knowledge focused.
- Keep the discussion professional, but informal.
- Remember that this is a public chat -- be thoughtful.