Vine, the video sharing app from Twitter that looks to be the Instagram of video, is quickly finding relevancy in the news, advertising and creative industries
And why shouldn't it? Six second videos have already become massively popular in the form of GIFs, so Vine has taken the idea and formulated it for the popular Twitter platform.
Dolphins, Sex + Fashion
Yes, Vine has found an audience with those who like animals, sex and fashion styles, things the Internet never gets tired of. Specifically, the NBC New York team produced a quick Vine of a wayward dolphin that got itself stuck in the famously putrid Gowanus Canal in New York City. Sadly, the animal didn't survive the trip, but the video itself was popular, and like all things Twitter, easily share-able and followed.
As for the sex, that was to be expected. It's easy to find hardcore nudity on Vine, and there is a mechanism for people to report those images if they wish. From there, it will up to the Vine team to decide whether to terminate accounts based on the feedback. More importantly for Vine is whether Apple itself will allow this kind of behavior to sully its prized App Store. Other apps have been banned for being too racy, so this bears watching all around.
Creative types like the advertising team over at The Gap have latched onto Vine already, and the company produced a little time lapse video of how its fashion line has changed over the decades. Other companies like large candy manufacturers and coffee shops have also kicked in some little videos of making coffee or people chewing gum, for example.
Third Party Tools + Added Features
Don't have Twitter? Don't feel like signing up for Vine yet? There are several websites already launched where Vines can be found and gratuitously viewed. Allaroundthevines.com cycles through the newest Vines in full screen glory, and the real time nature gives it a pleasing, in the moment feel. VinePeek is similar, except the default format is to show the videos in thumbnail sizes rather than full screen.
Vine has already added the familiar Twitter badge denoting verified users and high profile accounts.
VineRoulette is more specific. The homepage has a box for entering in a topic the person wants to see Vines of, and then the videos pop up according to the favored flavor. VineRoulette uses Microsoft Silverlight for viewing, however, so a download may in order to use it. Then there's JustVined, a whole screen full of 20 different Vines going off at once. When the page finally loads, those with severely short attention spans will love it. So. Much. Randomness.
Additionally, Vine has added the little check mark badges that pop up on famous people's Twitter accounts. That way, it's easier to figure out the fake accounts compared to the legit ones. The only difference is the Vine badge is actually not a check mark but a tiny letter v, and the background color is green instead of blue.
Partly because people love videos, and partly due to Twitter's popularity, the company could very well have a hit with Vine. In fact, Facebook already blocked Vine users from linking to it. We're impressed with the app overall, and as camera phones improve and become ever more popular, Vine should be a fun tool to use in many ways.