Andoid based smartphones were once again best sellers among the major operating systems during the second quarter in 2013, and posted a 51.5% sales share in the US compared to 42.5% for iOS.
A Question of Choice
For the three month period ending June 30, Android phone sales actually went down slightly compared to the same time period last year, and iOS device sales went up about 3%. These and other findings came from the Kantar Worldpanel ComTech USA consumer panel, a survey of more than 240,000 people per year.
More and more people are buying those phones from Verizon as well, the survey found, and the company came away as the leading carrier with a 37% sales share. Verizon has the best choice of the most in demand phones, Dominic Sunnebo, Kantar Worldpanel ComTech global consumer insight director said in a statement.
Those choices are becoming even more vast among Android phones, particularly because of vendors like Samsung that feel they need to blanket the market with varying device sizes and models for different audiences. Likely in part because of that strategy, even Apple may be readying a cheaper version of its iPhone, a move it has long been rumored to make.
As the Carriers Go, So Go the Manufacturers
In the US, it's all about the carriers. With their generous subsidies, even the newest superphone is usually US$ 300 or less. Because Verizon is the biggest carrier, it's no surprise then that 48.4% of its sales in the second quarter were of Android phones. iOS phones came in at 46.5% of Verizon sales, a small increase at a time in which Android phone sales actually slipped by almost 5%.
Verizon also has a huge selection of feature phones, the report noted, and that allows it to more easily move people from feature phones to their first smartphones. About 25% of Verizon feature phone users upgraded to iOS during the quarter. Conversely, on AT&T's network, more feature phone uses were upgrading to Android (29%).
It's been six years since the iPhone debuted, and we're getting close to another refresh with the yearly update. Of course, more Android phones will soon launch as well, and the carriers themselves are starting to juggle their data plan pricing to be more competitive. Things are starting to get fuzzy in this area because WiFi is becoming more and more widespread, and more and more people are switching to prepaid plans.
Tablets Also Going Android
With no new iPad in the second quarter, Android tablets also outsold their iOS counterparts, figures from Strategy Analytics found. Tablet shipments were up 43% in the 2013 second quarter over the same quarter in 2012, the report found, and Android accounted for 67% of that. Those aren't sales numbers, just shipments, but it's still quite high compared to just 28% for iOS.
Whatever Android and iOS devices launch the rest of this year, it's clear mobile is still hot, and that means more and more workers will be bringing their own devices to work. This trend will no doubt continue, and disruption will still be the rule in the enterprise.
We've been hearing quite a bit about how companies can best deal with rising mobile usage, and responsive design is one of those ways. At least when it comes to their websites, this is a growing trend, but for people using their devices at work, it's less clear how to move ahead.
There's still so many companies out there using tools like Microsoft Office and SharePoint that simply don't do mobile well, and that has created a major roadblock. Perhaps that will change as the Windows Phone OS matures, but with only 4% market share according to the ComTech survey, it won't matter when everyone is still using iOS and Android.