And now, the news. This week, Facebook unveiled "new way to log into apps without sharing any personal information," SugarCRMers got together, SP Marketplace offered video help for Office 365 SharePoint Online and Kenshoo said it's happy in Asia.
Facebook's App Links and Anonymous Login
When a major tech giant decides to introduce a standard, it gets attention, if not traction. This week, attention was paid as Facebook released App Links, "an open, cross platform solution for app-to-app linking."
This solution, the company said, addresses the problem that there's no single standard for in-app links that works across mobile platforms. For website-to-app links, the company said a few tags can be added to the site's HTML, if the targeted app supports the standard.
Also this week, Facebook introduced anonymous login for logging into apps and other sites without revealing personal info – although it doesn't apply to Facebook itself.
The idea is that a Facebook account is used to login to an app or non-Facebook site, but the user can control if one's name, birthdate, friends list, etc. are made available. This approach allows users to test new apps or comment on sites without revealing too much, assuming those apps and sites support the standard.
Facebook will still be able to capture information about which sites and apps the user visited, and that data will be used for personalizing Facebook or targeting ads on the social networking site.
Help! Says SP Marketplace
Next to login, help is one of the most essential parts of any employee-facing system. This week, Sacramento, Calif.-based SP Marketplace made available the ShowMe video help system from vendor Point2080 as an option for its Business Suite applications for Office 365 SharePoint Online.
ShowMe's approach includes context-sensitive 20-second videos that are embedded in the business applications and that pop-up on demand to show, for instance, how to upload a document to the Employee Self Service Portal. SP Marketplace said it will be customizing the content to support specific product functions.
In addition to SharePoint, Outlook, Lync and the Office suite, the 1,000 plus videos also feature libraries for Yammer and Windows 8.
A screen from a ShowMe help video.
Sugar in San Francisco
Plenty of sugar in San Francisco this week. At SugarCon, the annual SugarCRM convocation in San Francisco, the company touted eighteen consecutive quarters of growth, a record number of new customers last quarter, integrations that included Marketo and Dunn & Bradstreet, and the release last quarter of Cognos Business Intelligence, powered by Sugar Analytics.
Also highlighted was a partnership with IBM that pairs IBM Power Systems running Linux as a performance-boosted platform for SugarCRM.
Kenshoo's Growing in Asia
Kenshoo is growing. The company, which offers cloud-based digital marketing and predictive media optimization tech, said this week it's expanding its footprint across Asia to meet demand. It products include Kenshoo Search, Kenshoo Social, Kenshoo Local, Kenshoo SmartPath and Kenshoo Halogen.
Chinese and Japanese versions of its platform are being released, Kenshoo's ActiveCluster technology is being made available for leading Chinese search engine Baidu, and an office is being opened in Singapore. The company currently has regional offices in Hong Kong, Tokyo and Sydney.