Now that virtually everyone has a still camera or video recorder with them in their smartphone, user-generated media is flooding the Web. To take advantage of this wealth of potential material, a new product facilitates the ability of readers of local newspapers to submit their mobile-captured video and photos directly.

PressApp, from UK-based video marketing service Videobuilder, is a mobile content management system that enhances a newspaper’s existing mobile apps. Editors can use PressApp to receive, edit and publish user-generated media. Additionally, it can be employed for sending a thank-you message along with a link to the published material.

Setting Up Geo-Fences

The system can also be used the other way around -- sending text or rich media push messages to readers’ existing mobile apps, in order to inform users of news and products or to request user-created content.

PressApp also has the ability to set up geo-fences, so that targeted advertising is delivered to mobile devices once users have entered a specific location point, within a radius of one to 1000 meters. Such triggered ad targeting can be sent to users when they enter specific events, stores or tourist destinations.

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PressApp's geo-fence feature

Two Way Conversations

The product works with mobile apps for iOS, Android, BlackBerry or Windows devices, and it can be integrated for publishing content with platforms from such vendors as Atex, Brightcove, Facebook, Twitter, LinkedIn, Flickr and WordPress. Publishers who do not currently have mobile apps can create a branded one with PressApp, powered by existing feeds of digital content, including RSS, YouTube, BrightCove or WordPress.

Videobuilder CEO Richard Counsell said in a statement that Press App offers “newspaper publishers a practical way to start two way conversations with their local mobile communities without integration or development costs.” He added that it enhances other, “quite dreary ‘page-turning’ apps” and is scalable. The company has predicted that journalists and readers will be producing about the same amount of content within ten years.