In the last year or so, Vimeo, the video sharing site, has reached 50 million users worldwide up from 30 million a year ago. In fact, it’s fairly common to have video links across social networks redirect to Vimeo. Its growing popularity has lead Vimeo to undergo a website design that provides registered users with a better Vimeo experience.
What Makes a Better Vimeo Experience?
The new site design features a larger full-width player, the ability to play videos from their personal homepage, improved navigation, more account privacy options and a dynamic file detection system that lets you know if your video is formatted properly while you upload it, among others.
Vimeo rebuilt the site using current programming languages and open web standards to deliver optimized site performance and easier, faster browsing. The cleaner codebase is ideal for keeping up with Vimeo’s growth, allowing for more rapid development so it can release site updates and new features in less time.
More Privacy Control
Use Your Creative License
Perhaps as a result of recent SOPA/PIPA protests, Vimeo has made it easier to use Creative Commons licenses to “rework, remix, and reimagine." They built a new section to help users discover videos available with Creative Commons licenses. Users can browse and search millions of videos categorized by license type and can learn about what you can (and can't) do with other people’s videos on Vimeo.
Overall, Vimeo is stepping up its game with its strategic rollout of new features. Vimeo’s sleeper success was due to word-of-mouth marketing, but now that it’s growing, more direct promotion is warranted. These new site features are a step in that direction.
Vimeo will allow sign-ups for a closed test of the new design. The site will provide access to a set number of users during this closed testing period. However, Vimeo plans to make open sign-ups available for its members in several weeks.