Digital marketing company, Volacci has released Automatr, a marketing automation solution designed for WordPress and Drupal.

Automatr: A Customer Focus

Marketing automation is becoming an important part of the marketing landscape, as it can simultaneously improve the customer experience and a brand’s reach. With that in mind, according to Volacci, Automatr “drives demand, magnifies marketing and spikes sales,” because it creates a unique user-centric experience which can turn anonymous visitors in contacts and customers.

The Automatr platform offers users a variety of automation tools from creating campaign specific landing pages and email campaigns. It also offers integration with Salesforce.com, SugarCRM, SalesLogix, Microsoft Dynamics and similar CRM solutions.

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Editing a Drip Campaign

Features include:

  • Smarter Drip Campaigns: With this feature, users will be able to change responses through a drag and drop tool, based on the recipients reactions.
  • A Customer Picture: Automatr automatically tracks users interactions with anything that’s related to a company, including email, newsletters, search engines and websites so that a business can create a customer profile and a personalized campaign for that visitor.
  • A Nurturing Campaign: Although a customer may be interested in a company’s product or service, it may take some time before they’re ready to buy. Therefore, with Automatr leads are recycled so that their interactions can be tracked through a nurturing campaign which could help a lead become a repeat customer.
  • Improving Sales, One Tool at a Time: In addition to monitoring leads, Automatr also creates customer automatic alerts, data reports and automated communications, such as ‘thank you for contacting us email’ to help improve how competent and effective a sales team can be.

Volacci: Marketing Intelligence

Launched in 2001 Volacci focuses on marketing intelligence by creating solutions for Drupal and WordPress that can not only help a business stand out from its competitors utilizing open source marketing tools but also form meaningful relationships with customers. The company's solutions are categorized in one of three groups “attract” “ nurture” or “convert.” In addition to Automatr, which is in the nurture category, other solutions include search engine optimization, A/B testing, Google analytics consulting and creative content marketing.

Currently, Automatr is available for a free trial through its official website where the company has also posted "how-to" videos on certain features.