Representatives from customer experience management vendor SDL dropped in for a virtual chat this week, and our Preparing for the Future of Mobile E-Commerce webinar covered plenty of ground on what to expect in the near future around mobile.
Mobile Not Just Limited to Smartphones
Obviously, when we're talking about mobile, the iPhone is going to be a part of the conversation. It kicked off a massive wave of transformation in all aspects of our lives, not just e-commerce. The ripple effect caused by the wild popularity of the iPhone has forced other industries to quickly adapt to new changes, something they were clearly not ready to do said Philip Clement, sales and marketing director at SDL.
The landscape has broadened when it comes to mobile, and things like wearable technology are proliferating rapidly. Clement referred to wearables and other smart devices as what he calls sensory laden devices. There are shoes with sensors in them that can track how far someone has run, but there are also road sensors and sensors in airplanes, for example.
Google Glass falls into this category as well, and Clement also mentioned a tiny sensor called Tile that is meant to help people find lost items. It's a bluetooth enabled sensor that can be tracked by iOS devices. In fact, many sensory devices are smartphone companions, and this alters how people use smart devices and their phones. We can rent a car with an app, for example, so many people don't even have to go to a car rental agency at all.
These examples, along with other sensory laden items are changing how people interact with each other and the physical world of buying and selling more generally.
Big Data + Open Data
We've heard plenty about big data, and Clement noted most large organizations are well past the point of moving ahead with it. It gets talked about constantly, and it is important, but open data as an idea is much more exciting, he said.
While big data is sometimes unpredictable, it is something companies have to deal with in their own way, Lou Casal, senior director of product marketing at SDL's content management division said. It can't be avoided, however, as Forrester analysts have big data pegged as a US$ 25 to 40 billion industry by 2016. As was the case with the iPhone's introduction, companies need to adapt to this change, and many have slowly woken up to this fact.
Open data, on the other hand, is the more exciting subject, Clement said, because it frees organizations up to try new and innovative ideas. What if companies opened up their data via a secure layer for others to tinker with? Developers in this scenario would become akin to a product development team in a sense.