It's Saturday! What better way to kick off your weekend than taking a little time for yourself to enjoy all the great feature articles you may have missed? This week, we continued our conversation on big data and took a look at how marketers can best capture value from it. We also discussed why the term governance for SharePoint is overhyped and examined the newly released book, "Essential Intranets." So sit back, relax and enjoy our weekend reads!
Top Customer Experience Article
Part of the fear that Big Data inspires is due to, well, how big it is. Reminding us that "small is beautiful," contributor Phil Kemelor (@philkemelor) explains how to break down big data into small, manageable sizes in his article Bringing Big Data Analytics into Focus for Marketers: 3 Principles to Simplify Your Life.
Big data — for all of the excitement it is generating — is likely a few years away from generating the power it is capable of for many organizations. In the meantime, I think there is a lot of good habits marketers can practice using the data sets already available."
In our contenders category, we have:
- Marketing: Bigger, Better, Stronger, Faster with Big Data Analytics by Sri Sridharian (@srividya)
- The Art of Banking: How Financial Services Approach Great Customer Experiences by Deb Miller (@debsg360)
- Marketing: The Most Profitable Place for Big Data Analytics by Bill Ingram (@bill_ingram)
- Are Marketers Using Data to Its Full Potential? No Way by Paige O'Neill (@paige_oneill)
- It's Time to Kill the Competition by David Diamond (@damsurvival)
- Customer Experience: On the Web, Habits are Expensive to Change by Gerry McGovern (@gerrymcgovern)
- UX Litmus Test or Oxymoron? You Decide by Stephen Fishman (@trivoca)
- 5 Things Savvy Marketers Need to Consider Before Running a Facebook Promotion by Jim Belosic (@shortstacklab)
Top Information Management Article
You probably hear the words Sharepoint and governance together more times that not. It seems as if the two can hardly be discussed separately, and according to Steven Pogrebivsky (@metavistech) in his article Why the Term Governance for SharePoint is Overhyped this is not a good thing. Why? Because the term governance is so overused that people are unable to move beyond the hype to look for the solutions SharePoint can offer.
I wish I had a quarter for every time the words “governance” and “SharePoint” were used in the same sentence — I’d be pretty darn rich right now. But I’d be an unhappy millionaire."
- EMC Documentum Leapfrogs the Competition - Frost & Sullivan Gives 5 Reasons Why by Virginia Backaitis
- Cloud Computing: The Democratization of Big Data by Gil Allouche (@qubole)
- Big Data Bits Featuring Cloudera, Cassandra, GraphDive, Twitter by Virginia Backaitis
- SAP Gets Sexy with Hadoop Partnerships, Big Data Road Trip by Virginia Backaitis
- After Ballmer's Exit, Will Microsoft Learn from its Past? by Barry Schaeffer
- Information Governance + Managing Uncertainty: Records are Your Organization's Signal by Mimi Dionne (@cawprhyd)
- SharePoint 2013 - Developing Your Company's Extranet: In-House, Hybrid or Private Cloud? by Rhonda Sherwood (@sherweb)
Top Social Business Article
Whether you're in charge of building a departmental intranet or you just find the whole idea of intranets interesting Jed Cawthorne (@jedpc) thinks Essential Intranets by James Robertson is the book for you, referring to the book as 280 pages of Intranet goodness.
Although James and his Step Two colleagues have a wealth of real world intranet experience, James took the interesting route of reaching out to practitioners and experts from around the world to join his “advisory panel” for writing the book, so you're not just getting one persons opinions, but content that was potentially discussed at length before reaching its final published form."
Last, but certainly not least:
- Microsoft's Secret Social Weapon: Why Yammer Will Replace Traditional Extranets
- What the Insightera Acquisition Brings to Marketo
- The Future of Digital Marketing: 8 Trends
- 6 Predictions for SharePoint, Office 365 in 2014
- Enterprise Content Management Changes, Challenges in 2013 - Leading Vendor's Views
- A Look Back: 5 Customer Experience Trends from 2013
- How Google is Torturing Marketers by Tweaking Gmail