The work week has ended, and the weekend has begun — which means it's time to sit back, relax and enjoy our weekend reads. This week in our features, we took a look at bringing content and commerce together. We also discussed enterprise document capture initiatives and why human resources and social business are a perfect fit.
Top Customer Experience Article
Brands may build separate brand experiences and e-commerce sites. But by making customers choose between content or commerce they are bound to lose some of them. So how can we bring content and commerce together? Jochen Toppe shows us how.
Brands now know that building rich content worlds works to engage customers and capture their attention. By fostering a dialog around the content and products, brands can build communities, encourage dialog and promote commenting regarding the topics which results in users spending more time on the brand experience. Separating this from the e-Commerce experience moves e-Commerce one step further away from the consumers’ attention."
This week, our contenders include:
- Are Content Management Systems Good Enough for Digital Asset Management? by Laurence Hart
- How to Use TCPA Regulations to Your Mobile Marketing Advantage by Ashley Eckel
- A World without Digital Asset Management: If It Didn't Exist, You Would Invent It by David Diamond
- Know What Customers Think Before It's Too Late by Nigel Shanahan
- Digital Asset Management or No Digital Asset Management? That is the Question by Thomas Schleu
- Breaking Bad Habits in Lead Generation by Oliver Deng
- The Ginsu Knife of Journey Mapping by Christine Crandell
- Top Task Analysis: Evidence Over Opinion by Gerry McGovern
- Mining for Opportunities: Social Media in Next Gen Contact Centers by Laura Bassett
Top Information Management Article
Is your company embarking on a high volume enterprise document capture initiative? Wondering where to start? Look no further. Richard Medina's Enterprise Document Capture Initiatives, the Right Way has the answers you seek.
The highly public and underwhelming rollout of Healthcare.gov probably has many of you reflecting on whether your own organization’s complex IT initiatives will avoid similar problems of scale and complexity. I can’t address public healthcare — but I can provide some help if you are embarking on a high volume enterprise document capture initiative. Such initiatives comprise the first stages of the most important business processes that many organizations have, so it’s important to get these right."
- Hotter Than Hadoop - Introducing Hortonworks Data Platform 2.0 by Virginia Backaitis
- Pivotal Releases Fill the Big Data Productivity Gap by Virginia Backaitis
- Have It Your Way: Teradata Delivers Game-Changing Analytics in the Cloud (and Everywhere Else) #tdpug by Virginia Backaitis
Top Social Business Article
Human Resources and Social Business, words you don't often hear together -- but should you? Most companies continue to find more and more places where social software can be put to good use, but one area that doesn't come up as often as it probably should is HR. So why does human resources need social business? Find out in Stefan Pfeiffer's latest article.
Social businesses put employees at the center — and that is one of the oldest and most essential jobs of the HR department. It’s not hard to think of many different areas where HR can leverage the work styles and communication styles of the social age"
Last, but certainly not least, we have:
- Digital Asset Management from an Intranet Perspective by Jed Cawthorne