This week marked the second in our monthlong focus on customer communities. We also saw some critical views of the ever so popular SharePoint -- is it maybe not the end all, be all so many of us thought it was?
Top Customer Experience Article
Simply having a Facebook or Twitter page is not the answer. As we move away from social strategies based solely on likes and tweets, we move into the realm of Customer Communities. So what are the benefits of hosting a customer community within your business? Are you seeing them? Find out in Wendy Lea's 5 Signs Your Customer Community Is Working and The Metrics to Prove It:
Many businesses host their own customer communities because they realize the improved experience these communities provide to customers and prospects. But most companies are failing to realize the full potential of customer communities for their businesses."
- Focus On Engagement, Not Followers to Build Your Twitter Community by Henry Min (@henrymin)
- Real World Digital Asset Management ROI by Ralph Windsor (@daydreamuk)
- Is it True: What Happens When Google Says No? by David Diamond (@damsurvivial
- Predictions versus Perspective: The Moneyball - Steve Jobs Analytics Scale by Phil Kemelor (@philkemelor)
- Content Strategy: Understanding Social Top Tasks by Gerry McGovern (@GerryMcGovern)
- Understanding Your Community's Value by Zachary Reiss Davis (@ZacharyRD)
Top Social Business Article
Rich Blank (@getrichieb) dares to ask the question whether or not SharePoint has lived up to its promise of being the ultimate enterprise collaboration platform in his article Is SharePoint a Failed Vision for Collaboration?
Yes, SharePoint has its use cases. Collaboration has never been its strongest. And over the years we've seen many organizations spend significant costs in addition to the base platform license on third party add-ons, support and services just trying to change the UI and user experience in an attempt to make SharePoint live up to its promise and vision as the uber-collaboration platform for the enterprise."
- Knowledge Is Power: The Problem With 'Social' by Symon Garfield (@symon_garfield)
- 3 Logjams to Overcome for Communities by Jeff Hora (@jeffhora)
Top Information Management Article
... out of the box SharePoint can’t do records management at the level the vast majority of organizations require -- it just doesn't, people, no matter how much Microsoft claims that it does, or trumpets that fact that they themselves use it to. But don't just take my word for it, ask Bruce Miller."
- Seven Steps to a Successful SharePoint Governance Plan by Christian Buckley (@buckleyplanet)
- SharePoint or No, Organizations Need to Rethink Approach to Records Management by Joe Shepley (@joeshepley)
- The Path to Excellence for Internal Audit by Norman Marks (@normanmarks)