cmswire weekend reads
The work week is over and it's time to relax! What better way than to catch up on some of the must-read articles from this week? In our customer experience space we talked about ensuring your mobile strategy is ready for the future. Over in social business we talked SharePoint solutions and in the world of information management we learned about combating the e-discovery dangers of BYOD. Sit back, put up your feet and enjoy!

Top Customer Experience Article

There is no question that mobile usage is on the rise and marketers need to support their customers across all channels. So how do you make sure your mobile customer experience strategy will successfully engage the multi-channel customer? Loni Kao Stark (@lonistark) tells us in her article Three Imperatives to Ensure Your Mobile Experience is Future-Proof.

Brands who were the early movers in developing mobile apps and sites in silos will be left behind unless they are able to transition to a multi-channel marketing and technology approach. It’s not uncommon for me to walk into an organization these days and find it has over 10 mobile apps floating around or hasn't optimized its website for mobile devices because the thinking wasn't mobile and multi-channel first and they just haven’t gotten around to it."

The Contenders

Our must-read contenders include:

Top Social Business Article

How can employees who have been working in a specific way for years come up with new ideas that completely shift the way they work? It isn't easy, but Jennifer Mason (@jennifermason) shares her tips on where to start with Building SharePoint Solutions: Defining the Business Needs.

While it's true the industry is changing and that workplaces are becoming more social, collaborative and interactive, it's also true that it's hard to teach an old dog new tricks!"

The Contenders

Be sure to check out:

Top Information Management Article

The bring your own device trend may have revolutionized the way employees work and the impact has been largely positive, but how do we combat the dangers that surround BYOD policies? Take a look at Ajith Samuel's Bracing for the E-Discovery Dangers of BYOD to find out.

While BYOD may have its immediate benefits, it has also brought with it a host of legal and administrative risks, especially with respect to litigation, investigations and corresponding e-discovery requests."

The Contenders:

Last but certainly not least, we have: