If you're a marketer looking for some fresh perspectives on your field, be it in marketing automation or content marketing, you are in luck this week. Our contributors flooded us with a wealth of material for you to peruse.
Top Marketing Article
Douglas Heise (@coremedia_news) takes a look at the past, present and future of marketing automation in his A Holistic Approach to Integrating WEM and Marketing Automation, thinking of a day in the not too far off future when all of the systems that provide touchpoints in a customer's experience can work together as one. Idealistic? Realistic? You be the judge.
But perhaps the biggest limitation of marketing automation is the tendency to treat prospects as a passive audience for a company’s marketing messages rather than being active in a complex, multimodal conversation."
- What the Right Brain Brings to Content Marketing from Carla Johnson (@carlajohnson)
- Customer Focused Marketing Automation: 'Automation' is the Easy Part from Julie Hunt (@juliebhunt)
- Dispelling the Chief Marketing Officer Myth from Matt Mullen (@mattmullenuk)
- Marketing Automation: One to One Relationships at a Broadcast Scale from Gavin Heaton (@servantofchaos)
- Case Study: Five Companies Automate Marketing Processes to Impact the Bottom Line from Sunil Menon (@sunilmenon)
- It Takes a System: Web Experience Management Meets Marketing Automation from Trip Kucera (@tripkucera)
- 8 Tips to Optimize Your Welcome Email from Celine Neulat (@loyaltycrm101)
- Simplifying and Improving Your Customer's Web Experience from Robert Bredlau (@bredlau)
- 6 Ways to Grab Your Buyers' Attention Using Social Media from Carter Hostelley (@leadtail)
- 3 Reasons Why Web Analytics Aren't the New Marketing Funnel from Ashley Eckels (@ashes54)
- Six Tips for Getting Buy-In on a Testing Program from Mark Simpson (@markj_simpson)
- WEM: Online Professionals Principles & Challenges 2012 from Gerry McGovern (@gerrymcgovern)
Life Outside of Marketing
With the release of Office 365 for businesses, the SharePoint 2013 release countdown has begun. Christian Buckley (@buckleyplanet) gets you ready by taking a look at the five main places where Microsoft's push to the cloud might effect you in How the Cloud is Impacting SharePoint 2013
When SharePoint was moved under the Office family, it was given the directive to make the user experience more consistent with the rest of the Office family. And they've done a great job at this, dramatically improving SharePoint's usability, improving notifications and integrating with Office apps and Exchange."
Also of Note
- The Importance of Intranet Governance from Jed Cawthorne (@jedpc)
- Six Questions to Ask Before Selecting a Digital Asset Management System from Edward Smith (@damgeek)
- The Problem With Yammer? People Don't Use It
- Did Forrester Get Its Digital Experience Wave Right?
- Want Engaged Employees? Show Them the Big Picture
- Can You Name the Top 10 IoT Companies?
- A Man, a Blouse and an Awesome Customer Experience
- Enterprises Still Crippled By Document Management Chaos
- Forrester Wave: No Leaders in Digital Experience Delivery