Another week, another HootSuite update. To add to its ever increasing arsenal of tools aimed at helping social media managers, content strategists and community managers better organize and share their company content, HootSuite has introduced social app plugins.
Social This, Social App
The social app plugins help to strengthen their app directory, as well as make it easier for HootSuite users to access HootSuite’s social network content from the dashboard, with the option of sending individual posts (native to Twitter or Facebook) to third-party applications outside the dashboard.
Among the new apps, HootSuite added Evernote, Zendesk and Storify in an effort to help users take control of their content curation and customer service needs. By installing these apps (for free), users can expect to carryout the following:
- Evernote: With the Evernote app users can view a stream of notes in HootSuite, allowing them to share notes to social networks, edit notes and more.
- Zendesk: When Zendesk users come across a Twitter or Facebook posts requiring special attention, the Zendesk app plugin allows users to create tickets directly from posts within HootSuite, complete with Twitter conversation history or Facebook comments. During ticket creation, users are able to edit subjects and descriptions to suit their unique needs, in addition to selecting ticket type, status, priority level and assign tickets to specific team members.
- Storify: The Storify app plugin for HootSuite allows users to add Twitter or Facebook posts directly to their Storify accounts. Users can select which story elements they’re after, or create a new story to add an element to, and have the option to share these stories to their social networks using HootSuite.
What is the End Goal for HootSuite?
With all these recent additions, updates and launches, what does HootSuite hope to accomplish? With the addition of app plugins, HootSuite moves even closer to achieving its goal of offering one secure dashboard for users to streamline online communication, content and multimedia from multiple social networks.
As a community manager, one of the biggest challenges is finding a single social media platform that offers a complete toolbox that lets you not only post content across networks, but lets you connect and engage and helps you streamline content workflows, administrative tasks, and customer feedback. HootSuite is becoming a one-stop shop which is bound to help us all manage conversations and content more efficiently.
While the HootSuite App Directory has always featured tools created by third-party developers to extend the capabilities of the dashboard, the apps have focused primarily on populating streams within HootSuite. Now the idea is that users can have access to more apps that will make use of this functionality for customer support, CRM, digital marketing, publishing, content curation, among others. These three new app plugins are just the beginning, more apps will be released soon.