The two-second product pitch for the year-old Wizeline data intelligence platform would be "a new way of thinking about product development."

That's how Adam Sewall, director of marketing and partnerships at the San Francisco-based tech company, sees it.

To boost its data-driven approach to enhancing products, Wizeline yesterday became part of the Salesforce Partner Program and announced the availability of its new Product Tracker application on the Salesforce AppExchange.

The Wizeline Promise

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What does Wizeline promise through the Salesforce partnership? Communication and transparency between a company’s product and sales teams, identifying key indicators of product success in the marketplace and replacing the planning processes that delay results.

Running the ship for Wizeline is former Google senior product manager Bismarck Lepe. He founded Wizeline about a year ago and now oversees 35 employees. Lepe led the display and video advertising efforts for the Google AdSense network.

"The impetus for starting was as companies get bigger, it makes it much harder for all of the people with all of that data to be in a single room to make decisions," Lepe said. "Our goal is to build a more intelligent application for a lifecycle management platform."

Wow Factor?

Lepe cited companies like Oracle that made investments into the cloud a decade a ago but failed, he said, to account for the data generated throughout the lifecycle and development of a product. 

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The Salesforce announcement "is in line with overall thesis of more intelligent decision making for all of the product-related information that ties to opportunities in the pipeline or deals closing as a win or as a loss. We're taking all that metadata and funneling it into a decision-making process."

The Wizeline platform has been in the market for a little more than two quarters. 

Asked the "wow factor" of the product, Lepe said it's the ability to collaborate across teams and use data that's tied to the overall product direction of the company. 

"A lot of companies have roadmap solutions that focus on an individual product manager," Lepe said. "We're very focused on helping companies take a portfolio approach to what they could be doing and making sure there's the right resource allocation tied to areas of a product or a problem that a company is trying to solve."