Yahoo continues to throw its money around to attract features and talent to the company. This time adding a short-video service, in response to the success of Vine and Instagram.
Keep Calm and Carry On
Unlike some recent Yahoo (and other) acquisitions, where the app or service has been discontinued on the announcement of the news, Qwiki (which was a TechCrunch Disrupt Award winner) will continue as a standalone app available for iOS users to share the best of your photos and videos on a theme with your friends and family.
The free iPhone app, which hasn't been updated since March, adds captions and music to your media, to create a short video slideshow that gets across the highlights of an event in a stylish fashion. These can be shared across your usual social networks and the app starts up with a Facebook login to help get you started quickly. Presumably Yahoo will embed its own services into the next update.
The deal is rumored to have been for around $50 million, having attracted some $11 million in investment for a company which started in New York during 2011 and will join Yahoo's east-coast office. Check out the Qwiki blog for some smart examples of the results the app can create.
Short Video Is The Future
The iPad version of app adds map locations and Yahoo could do a lot more to integrate the service with its own features. One likely destination or tie-in for the app is Flickr, that Yahoo invested in a major upgrade of back in March.
The app has an auto mode to speed you through the creation process, or you can take a more customized approach to your handiwork. An Android version of the was supposed to be in development, guess that shouldn't be too far off now.
This move caps a recent burst of activity that seems to be pushing users to leverage their HD cameras and social media more. Twitter's Vine app was quickly matched by Instagram's introduction of its own video feature. How long will it be until YouTube creates its own distinct shorts service?