To effectively map the customer journey, marketers must be able to connect all the pieces of customer data created. From comments on social media to calls to customer service, making sure you have all the information you need to create relevant customer messaging can be difficult.
Thanks to a new marketing solution from Yesmail, bringing together first and third-party customer data just got a little easier.
Say Yes To the Customer Journey
Yesmail, known for its marketing intelligence tools has announced the release of YesZone, a cloud-based platform that combines customer data from multiple sources and provides deeper insights and analytics so marketers can execute personalized, multi-channel campaigns.
As we know, the customer lifecycle is never ending and can encompass a variety of platforms, from online and social media engagement to offline interactions. With YesZone, data and technology comes together in a flexible solution that gives marketers the ability to track the entire customer lifecycle in one place and create dynamic audience profiles.
Now, different pieces of traditional customer data, like transactional, point-of-sale, social and email can be brought together. Once collected, a layer of more comprehensive data — such as behavioral, household and lifestyle — is added in an effort to give marketers a cross-channel view of all customer interactions. By consolidating multichannel campaign management and customer analytics, marketers can establish a single execution point for email, web, mobile and social communications, which can drive results, efficiently.
Seeing the Customer Journey is Believing
YesZone speaks to the marketer's need to implement advanced customer analytics in a way that sheds more light into the customer journey without disrupting workflows. Marketers may be bored by attempts to personalize customer messaging, but YesZone breathes new life into the process by providing access to all available customer data so they can coordinate consistently across channels at the right time and with the right message.
When marketers see how putting the pieces of the customer journey together can help them create more relevant, personalized communications, they're likely to see how it can also improve return on investment, result in higher customer retention, and identify missed revenue opportunities. As a result, customer analytics becomes a lot more tangible and less abstract, which can make it easier to understand how it all impacts the customer experience.
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