HOT TOPICS: Customer Experience Marketing Automation Social Business SharePoint 2013 Document Management Big Data Mobile DAM

Latest Digital Asset Management News & Articles

Finding a DAM System You Can Love

2015-6-march-first-love.jpg

Lisa McIntyre said her company used to manage its digital assets with a clipboard and paper.

"I kid you not," she recalled, noting how people would write down the file they were borrowing and sign their name. "Who knows if anyone was even looking at that? Who knows if the files ever came back?"

That was about a decade ago, around the time the advertising agency, GSD&M in Austin, Texas, implemented its first Digital Asset Management (DAM) system. The new system was better, but even that didn't last, said McIntyre, now the company's digital asset librarian.

She explained the company's challenges during a CMSWire webinar yesterday entitled "New Use Cases for DAM in the Enterprise." The session, sponsored by Nuxeo, also featured Nuxeo CMO Bob Canaway. You can watch the webinar here.

Spring Shopping for a DAM System

2015-05-March-Blossoms.jpg

“March comes in like a lion and goes out like a lamb.” Change fills the air during March. Though snow may still be on the ground, spring is just around the corner. For most organizations, corporate capital budgets have been approved or earmarked for the 2015 calendar year.

If you plan on implementing a new DAM in 2015, March is a great time to get started.

When You Think DAM, Think Integration

2015-04-March-Connect-the-Dots.jpg

"We have stood here alone in what is called isolation — our splendid isolation, as one of our colonial friends was good enough to call it." — Viscount George Goschen, First Lord of the Admiralty, February 26, 1896

There is no victory in a content strategy founded in isolation. Digital Asset Management (DAM) initiatives cannot be established as an island, or an enterprise silo waiting to be filled. Instead integrate them socially into various areas of the enterprise or linked technologically to other systems.

A DAM system that is part of a larger fabric brings operational and intellectual control of digital assets, but requires taking on the great responsibility of efficiently and effectively managing assets, daily workflows and forward-thinking growth strategy. Any successful DAM implementation requires not just new technology but a holistic digital strategy that integrates with the enterprise’s ecosystem to generate revenue, increase efficiencies and emerging market opportunities.

Is the DAM Industry Heading in the Right Direction?

2015-10-February-Directions.jpgWe heard from Digital Asset Management (DAM) vendors at the beginning of the year as they shared their 2015 roadmaps and visions of where the DAM industry was headed beyond 2015. The ensuing conversation made me want to hear the other side of the coin: what the DAM community wanted or needed from DAM.  

I asked the community these questions: Did the industry get it right? Are vendors developing the features and functionality your organization needs? If you could get DAM vendors to build one thing just for your business, what would you ask for?

Managing Content? Start with Metadata

2015-30-January-Start.jpg

To effectively manage and exploit a company’s knowledge, you need a metadata plan. The successful implementation of any content-related strategy — be it data, digital assets or text — requires implementation of a holistic metadata schema that is supported by technology, people and process.

Building a DAM or CMS without a metadata plan is akin to throwing papers in an unmarked box. The systematic organization that metadata provides increases the return on investment of a content system by unlocking the potential to ingest, discover, share and distribute assets.

PhotoShelter Launches DAM Solution for 'Companies of All Sizes'

New York City-based PhotoShelter is expanding from a photography website to provider of a targeted digital asset management (DAM) solution. It describes its newly launched product, Libris, as "a highly affordable, feature-rich system" designed to help companies of all sizes "efficiently and securely" organize, manage, access and collaborate with their visual assets. 

PhotoShelter CEO Andrew Fingerman said Libris addresses the visual content marketing needs of companies and organizations that are struggling to manage and capitalize on their time sensitive digital image assets.

"We know visual content is often spread around the organization, sitting on hard drives or partially-shared networks (think Dropbox) which prevents an organization from being able to use them quickly and seamlessly — let alone to ensure the right images are being used in the right places," he told CMSWire. 

Luck Isn't a Digital Rights Management Policy

2015-23-January-Photographers.jpgOne of the many advantages of the Internet is the ability to share content and experiences, with people all over the world. There are quite a few downsides as well. This post will delve into just one of them: copyright infringement, which can pose a threat to everyone from the individual content creators up to Fortune 500 organizations.

So, what’s the fuss all about?

What to Put into Your DAM

2015-14-January-Orange-Dump.jpg

Among the questions those new to digital asset management ask most is perhaps the most obvious question imaginable: What should I put into my DAM?

The correct answer is that it depends on the policies you’ve developed to govern your DAM. Just like it depends on your goals. And it depends also on the types of assets you want in your DAM. In fact, it depends on all sorts of things that won’t get you any closer to making a decision about what to do with a file that’s beneath your mouse pointer at any given moment.

DAM's Roadmap for 2015 and Beyond: Interoperability, Analytics

2015-07-January-Looking-Ahead.jpg

A number of vendors in the DAM industry were asked one question, "What innovative new features and technologies will you offer in 2015?" And while the DAM and MAM industry is diverse, four clear trends emerged. We covered the plans for reimagined user interfaces and approaches to making video more accessible yesterday, which leaves us with the question of interoperability between systems and vendor's efforts to meet the demand for built in business intelligence and analytics. 

A Sneak Peek at DAM's Roadmap for 2015 and Beyond

2015-06-January-Look-Forward.jpg

It’s that time of year when we look back at the accomplishments of the past year and look forward to the possibilities the future holds. This post started with a simple question asked of more than a dozen vendors: What innovative new features and technologies will you offer in 2015? The response was overwhelming. Vendors walked me through their 2015 technology roadmaps and shared their visions of where the digital asset management (DAM) and Media Asset Management (MAM) industry is heading beyond 2015.

CMSWire's Top 10 Hits of 2014: Digital Asset Management

2014-December-Top-10

If you chose a theme song for Digital Asset Management (DAM) technologies in the past year, it might be "Ball of Confusion."

As you'll see below, our Top 10 stories include headlines on why you need DAM software, why you may not need it and how to choose the right software if you do. However, the broad discussion of this topic by 10 CMSWire authors will help almost anyone find their own path more easily.

CMSWire Top Contributors 2014 - David Diamond

2014-22-December-David-Diamond.jpgDavid Diamond believes that the more people know about DAM, the more the Digital Asset Management industry can move forward. He pursues this education strategy on many fronts: with his work at Picturepark, via #DAMTip on Twitter, through the DAM Guru Program which connects DAM experts with people who need help, and in his provocative writings which he shares with the CMSWire community.

The Problem with Personalization and Customer Experience

2015-29-january-better-cat.jpg

“I’m sorry Dave, I’m afraid I can’t do that.” — Hal, 2001: A Space Odyssey

At the recent Henry Stewart DAM Conference in Los Angeles, the best and the brightest in Digital Asset Management shared their stories and showed their wares to an eager audience. The subject that recurred in presentations and many conversations was that of "personalization" and customer service in technology.

Consumers want more than just an experience — we want a personal connection that identifies with who we are, our interests, expectations and abilities. Personalization of experience, technology and delivered results depends on accessible, comprehensive data feeding the website. Getting the right data at the right time requires understanding and effort from people, process and technology. The difficulty of providing personalization lies in leveraging the data to provide stellar customer service, inspire trust, gain efficiencies and meet expectations.

Experience Matters in Omnichannel Commerce

Experience matters in omnichannel commerce — both the customer experience and the software ecosystem that supports a buyer’s journey from initial discovery to customer advocate. Just as shoppers see products on display in physical stores, digital experiences have to provide relevant content and compelling interactions to convert browsing to buying. Connected consumers expect convenience and flexibility across channels, whether brick and mortar, catalog, print, in-store kiosks, web, mobile and social platforms. Nothing frustrates customers more than dead-end, can’t get there from here experiences. And second chances are rare.

Using DAM Content Migration to Maximize Asset Value

2014-04-December-Trained-Migration.jpgInstalling a new digital asset management (DAM) system can be overwhelming. It requires a great deal of planning and coordination across multiple departments and groups. One of the biggest tasks is the migration of existing assets from one or more sources into the new DAM system.

While your vendor may offer a simple way to migrate old assets into the new DAM, they'll rarely spend the time to see how your organization can get the most value out of old assets. So before you jump in, take the time to consider the opportunities a content migration can offer.

Forrester: 2 Lead the Pack in DAM for CX

2014-1-December-leader-of-the-pack.jpg

In a flooded market for digital asset management (DAM), Forrester Research has named two leaders.

OpenText and ADAM Software lead the pack in Forrester's Wave for Digital Asset Management for Customer Experience for the fourth quarter of 2014.

The DAM market is growing because these solutions "help marketers and eCommerce pros address media management challenges like video management, globalization/localization, rendition management, analytics tied to the content level and content creation workflows."

Leaders stand out in usability, strategic vision and direction, workflow and globalization/localization.

DAM Shopping? Use These Criteria to Find the Right Vendor

The number of DAM vendors on the market can be overwhelming. There are hundreds of DAM vendors, many of which provide very good solutions, which can make it hard to choose the right vendor for your organization. Start by developing the project goals and the key problems to be solved and then filter, filter, filter.

Breaking the Dam of Digital Asset Management for Better CX

2014-31-October-broken-dam.jpg

Is it just me, or is everyone and his mother dropping the phrase digital asset management (DAM) around as if it were big data or the catch phrase du jour?

The big consulting firms à la Accenture use it. Creative agencies have moved into the space. Social media representatives claim they do it to some degree. And we cannot neglect my personal favorite — the plethora of “technology services companies,” big and small, that are using it with clients.

It’s like a game of charades out there. Everyone can put on their own form of DAM for us to guess if it works, but ultimately, the ones who win are those brands that form deeper relationships and bonds with their customers. Said differently, what matters most is that retailers use all of their assets to their advantage so that customers and brands feel deeper connections with one another. 

Digital Asset Management as a Medication

2014-15-October-Pills.jpgThe software industry offers so many solutions for so many problems, you’d think you could succeed in business without any training or talent whatsoever. No matter what goes wrong, someone offers a cure.

Among those cure-alls is digital asset management software. Many DAM vendors try to package up DAM as a knight in shining armor that’s a simple double-click away from cleaning up the mess it took you and your coworkers years to make. It’s not your fault, they tell you, it’s society. We’re under stress and pressures that leave us with absolutely no time to do the things we love, like managing digital assets. Fortunately, now there’s a solution!

No there isn’t.

How DAM Connected Are You? CMIS4DAM May Make It Easier

Does your company have multiple asset management systems? If so, have you ever thought, wouldn’t it be great if all of these systems worked together? Interconnected systems would allow you to streamline workflows that improve efficiency, reduce costs and help your organization to bring digital products faster to market.

1 2 3 4 5 6 7 8 9 10 ...