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Latest Digital Asset Management News & Articles

DAM Lowdown: Picturepark 8.3, Taxonomy Lessons, Hoarding Rich Media

This week, we take a closer look at the role of taxonomy in digital asset management, product news from Adobe and Picturepark and how to avoid media hoarding.

Picturepark 8.3 Makes DAM Friendlier With Ease of Use, Collaboration Features

Picturepark, a Swiss vendor of browser-based DAM software, is trying to make digital asset management a more friendly process with the latest version of its SaaS and on-premises software. Picturepark 8.3 features upgrades aimed at improving both overall ease of use and collaborative discussions and workflows.

Digital Asset Management: Are You a Rich Media Hoarder?

shutterstock_91988876.jpg Images, videos and documents, oh my!

When you’re in charge of managing a large collection of rich media files it’s easy to become a rich media hoarder. Since data storage is cheap, and image capturing devices and content creation apps are aplenty, many professionals find themselves rapidly amassing an unmanageable stockpile of files.

DAM Lowdown: Picturepark Connects to SharePoint, a DAM Primer and a Webinar

SharePoint users can connect to their Picturepark DAM solution without leaving their application, a Forrester researcher looks at the future of DAM, a library science student shares a detailed DAM primer and North Plains and Xinet host a webinar soon.

Limelight's Orchestrate Framework Supports Full Digital Media Experience

Limelight Orchestrates Content PublishingThese days Web publishing is less like making great music in a band, and more like managing an entire orchestra. With that thought in mind, Limelight Networks is introducing Limelight Orchestrate.

Picturepark Connects DAM Solution to SharePoint

Picturepark, a Swiss vendor of browser-based DAM software, is now providing a digital asset management layer for Microsoft SharePoint. The layer, known as SharePoint Connector for Picturepark, allows SharePoint users to leverage approval workflow, security, and asset processing functions from Picturepark without leaving SharePoint.

OpenText, Autonomy Lead Digital Asset Management Pack in Forrester Wave

While Forrester Research classifies the entire digital asset management (DAM) market as “immature” in the Q2 2012 Forrester Wave Digital Asset Management for Customer Experience report, OpenText and Autonomy are judged as “leaders of the pack” for having strong, enterprise-class solutions.

DAM Lowdown: Forrester Wave, Brandspaces, Maturity Model, a New Partnership

This week, we look at the Q2 2012 Forrester Wave Digital Asset Management for Customer Experience report, what went down at the Henry Stewart DAM event in New York, a partnership between ADAM Software and ConceptShare, how to measure maturity in the young DAM marketplace and a new white paper from Widen.

Forrester Wave for Digital Asset Management: Market Matures from Confusion into CXM

As the digital asset management (DAM) market evolves, DAM is shifting from a poorly-defined, siloed application to an integrated customer experience management (CXM) tool with four distinct use cases. In its Q2 2012 Forrester Wave Digital Asset Management for Customer Experience report, Forrester Research details the current state of the still-maturing DAM marketplace.

Brandspaces: The Next Move for Rich Media Assets #DAMNY

Everything has a brand. Theresa Regli of the Real Story Group urged those attending the Henry Stewart DAM event in New York to question what the brands are that surround them on a daily basis. Not just the Nike swoosh or Coca Cola. Think of where you live. What visuals would tell the story of your city so that a person who never visited could identify it?

ADAM Software Partners with ConceptShare to Address Cross-media Collaboration

Media workflow/marketing solutions provider ADAM Software is partnering with collaboration platform vendor ConceptShare to develop cross-media collaboration solutions. The companies hope to aid marketers in communicating faster and more efficiently around media files.

Measuring Maturity for Digital Asset Management Solutions

The Real Story Group and the DAM Foundation announced the DAM Maturity Model (DAM3), a structured way to measure technology, human, information and system dimensions of DAM solutions.

OpenText Pairs With ConceptShare for Digital Review, Buys Messaging Vendor EasyLink

OpenText Pairs With ConceptShare for Digital Review, Buys Messaging Vendor EasyLink OpenText has been busy this week. Leaving aside the US$ 233 million EasyLink buy, it has also announced a partnership with ConceptShare that will make it easier for business users to collaborate, annote and mark up creative work across a while bunch of assets from documents to images to time-based video and web pages.

The Social Enterprise: What's the DAM Point?

We have come a long way from corporate wikis. Today, smart enterprises are leveraging advanced social platforms to promote communication and openness.

Marketers and DAM: Taking the Relationship to the Next Level

shutterstock_76834957.jpg Back in 2008, Real Story Group’s Theresa Regli referred to the digital asset management industry as being stuck in a “bridesmaid” role. As Regli put it:

despite the continued 'on-the-cusp' feel of the DAM industry, it has yet to explode. And, frankly, we question if it ever will. DAM's growth has been more like that of a trusty, stable bond investment than a late-'90s software stock. All the better, perhaps, if DAM grows slowly but surely, even if it's a bit in the shadows."

The DAM Shift: Enriching the Online Customer Experience

The Chief Marketing Officer (CMO) role is evolving in most companies with the growth of analytics, CMS, mobile and today’s hottest topic — the online experience.

This Week: Creating Great Mobile Experiences + Is Google Drive Compelling?

May is upon us and our editorial focus is shifting to look at Creating Great Mobile Experiences.

We will dig into the mobile web vs mobile app discussion, how smartphone and tablets are affecting e-commerce, customer support, mobile engagement and much more.

Here's a kick start on the topic:

On a related note, Google Drive was announced this week to much fanfare. Check out our coverage of of Google's newest venture including the discussion: Is Google Drive a DAM system?

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DropBox Debuts new Photo Features, Takes on Google Drive

Thumbnail image for Dropbox-logo-small.pngDropBox has a huge target on its back. The cloud-based file sharing giant now has to face-off against Google's new Drive storage system in the already packed cloud storage space. Even in the face of such powerful competition, DropBox is rolling out more new photo features to go along with the many new updates already made in 2012.

DAM Solutions: Don't Let Your Digital Assets Be Wasted

shutterstock_22179358.jpg

The Space Shuttle Enterprise flew past my apartment as I wrote this. That's nice, you say, but what does that have to do with information management?

It takes a lot to make people in New York look up, but they did. People came out on the streets and on their rooftops to catch a glimpse of this one time phenomena. They captured it with photos and in video. These are images they might want to show their grandkids some day. But if the format they recorded in is no longer existent and they did not have the foresight to convert their files, these images will just be a story to share.

This week our experts shared their knowledge on DAM and challenged us to think about these questions a little more.

Read on.

Does Your Digital Asset Management Solution Scale?

shutterstock_28728091.jpg One thing many people do not think about enough is whether something will scale (up, out, in and/or down) as needed. Scalability is critical for any organization to consider if they plan to grow and thrive, not just survive. Otherwise, staying with decisions made in the short term will affect the organization rapidly in the long term.