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Latest Digital Asset Management News & Articles

Understanding the Financial Implications of a SaaS DAM

Understanding the Financial Implications of a SaaS DAMYou have spent the time gathering requirements and fully understand the needs of your organization and have determined that a SaaS DAM solution is the right fit for your company.

Before you sign that contract you may want to make a trip down to the accounting department to fully understand the financial implications of a SaaS DAM solution. And you should be prepared to make a strong argument for adding budget to your operating budget.

What DAM Manager Cares About Text? #DAMNY [Video]

Crowd by Asa Aarons.jpgNot everyone can define Digital Asset Management (DAM). But everyone who uses the web depends on it, in one way or another. As the organizers of the 11th annual DAM NY conference in New York City last week explained, DAM Managers are "firmly in the front line of 'digital first responders.'"

"Digital assets are now central in every aspect of business engagement. From product development to brand assertion to content sales, and investor relations, digital assets are out there delivering knowledge and collecting insights. Managing those digital assets well is vital for organizational success — day in and day out." — Henry Stewart Events

DAM is all about rich media: digital photographs, animations, videos and music.

So there's no point in wasting time with words. We're going to share the experience of attending the conference on The Art and Practice of Managing Digital Media in the way DAM aficionados understand best — with sound and images.

Getting a Grip on Rich Media: Digital Asset Management 101 #DAMNY

If you're still struggling to define digital asset management (DAM) to someone who claims he doesn't need it, try this: Just say Pinterest.

"Think of Pinterest as a DAM," John Price, product marketing manager at Open Text, told an audience of DAM practitioners during a panel discussion at DAMNY today. DAM offers a way to catalog, file and permanently store digital assets, which must also be available for instant access … just like Pinterest.

And, as other conference attendees were quick to note, like many other social networks and consumer facing sites, from Instagram to Flickr.

On the final day of this two-day event for digital asset managers, the mood was upbeat, enthusiastic and just a bit boastful. Organizers and attendees agree that DAM has moved beyond its origins as a software tool to manage and distribute completed brand assets or images to become "a vital spoke in a large wheel of enterprise technology."

"DAM has finally grown up," Tracy Askam, vice president of rich media solutions at HP Autonomy told the crowd. "It provides content where and when users need it."

Sharing Google Analytics, Ranking Webcasts and More

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And now, the news. This week, DAM NY is set to bloom, Google Analytics wants you to share, an omnichannel Currency is born and Cloudwords adds machine translation.

Also, webcasts get engagement measuring from ON24 and Sizmek tracks measurement worldwide.

Plus, AtTask integrates with Widen and WebDAM, SpringCM with SteelBrick, YP with OpenX, and Crow Canyon Systems with FPweb.

Make DAM Your Single Source of Truth

A wise educator once proclaimed that there is “a place for everything and everything in its place.” Not only is this true today, but it's an absolute necessity where rich media assets compete for attention and use within a multichannel distribution framework. Assets are located, changed into different formats and delivered to television, mobile, print and social media with various degrees of accompanying metadata. To speed the process there needs to be a place — and specifically a central place — where all rich media assets may be managed for specific use and distribution. A Digital Asset Management (DAM) system can be that place: the Place of Everything (PoE).

Getting Started with Digital Asset Management

Getting Started with Digital Asset ManagementDAM education materials used to be scarce. We had Peter Krogh’s now legendary DAM Book, but the book’s “Digital Asset Management for photographers” subtitle left a sizable portion of would-be DAM professionals feeling left out. (Even though they should have read the book anyway.) There were a few other books, but they were either a. also for specific audiences or b. were so old that one had to wonder if, by press time, DAM’s best practices were still yet to be invented.

Things have changed. 

SaaS vs. In-House DAM - Which is Right For You?

The choice between cloud-based and in-house DAM used to be easy. Between the high cost of cloud storage and bandwidth, and the limited capabilities of SaaS (software as a service) solutions — the argument for in-house DAM was clear.

Cost is no longer the sole determining factor. Cloud computing and storage costs have lowered in the last few years, making SaaS a viable choice for many organizations. SaaS DAM vendors have responded to customer needs by offering new features and functionality that directly compete with the capabilities of in-house solutions — such as integration tools for social media — which places them squarely on the competitive playing field.

News Bites: Updates from Brainshark, Xinet, Kenshoo and More

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A lot of news this week: Certain Inc. adds interests, Brainshark launches for Salesforce Work.com, Xinet gets OnFile, Kenshoo integrates with Oracle Social Cloud and Wix.com buys Appixia.com. 

Lost in the DAM

Lost in the DAMOften surprising to digital asset management (DAM) newcomers is that it can be easier to lose files inside a DAM than it is to lose files that aren't inside the DAM. Worse, the ways in which your content can become “digitally lost” in a DAM don’t require such notable events as equipment failures, thefts or destruction. This article covers some less obvious DAM considerations that lead to DAM users not being able to find the content they need.

News Bites: DAM Shutterstock, Vizify Yahoo and More

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So much news in just the past week: WebDAM joins Shutterstock, Vizify joins Yahoo, new features come to Evoq Social, an e-commerce package comes to Silverpop and Citrix opens up video for remote support. 

Want to Move SharePoint Data to Office 365? Find a Vendor #SPC14

As Microsoft unraveled its long-tangled plans to integrate Office365 and SharePoint this week, one big question remains: How will legacy data move from existing on premises files into the cloud?

Data migration vendors once feared the folks in Redmond would develop an in-house solution.  But now it appears Microsoft will encourage its customers to choose a third-party vendor — and the vendors are poised to reap the harvest.

At this week's SharePoint Conference in Las Vegas, Microsoft executives spent almost the entire first day singing the praises of the marriage of Office365 and SharePoint. Soon, you'll be able to add maps in Outlook messages, collaborate on files in Yammer groups and switch seamlessly between Office apps, finding the documents you want in a flash on any computer where you sign into your Microsoft account. As Jared Spataro, general manager for Microsoft's Office division, noted, Office365 has grown into a $1.5 billion business for the software giant, and its growth is accelerating with this announcement.

Brandworkz Adds BI Dashboard to DAM

Digital marketing is driven by data, and every component in marketing is increasingly enhanced by data analysis. This week, London-based Brandworkz improved its digital asset management (DAM) system with a self-service data analytics dashboard called Smarter.DAM that can be used to monitor marketing activities and campaigns as well as digital assets.

The offering, part of a partnership with Differentia Consulting, uses performance data from the cloud-based DAM platform and issues an audit trail and analytics through a single view of assets, marketing activities and campaigns.

Webinar Recap: Social Makes Document Sharing 'White Hot'

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Rob Koplowitz remembers it well: that time a decade ago when document management was considered a "non-sexy technology." Thanks to the new emphasis on social business, those days are behind us now.

"Over the course of the last eight years I've been with Forrester, we've seen that completely slip on its head," said Koplowitz, a vice president and principal analyst for the technology research house. "Everything has changed so dramatically."

Koplowitz reviewed the reasons for that change on Feb. 19 in a webinar that also featured Marci Maddox, senior director for product marketing and customer experience management at OpenText.

News Bites: Silverpop's Digital Marketing University, Picturepark Update and More

News Bites: Silverpop's Digital Marketing University, Picturepark Update and MoreMassive snow may be blanketing much of the US, but the news gets through. This week’s Bites include PicturePark’s updated digital asset management solution, a global educational roadshow for digital marketers and HeatSync’s aggregated service for web analytics. 

Why Images Don't Belong in Your DAM

Why Images Don't Belong in Your DAMMost organizations use digital asset management to manage images. It has always been this way and it will likely continue to be this way for some time. After all, images are the thing DAM does best.

But it’s time to stop using DAM to manage images because you could be doing so much more.

News Bites: LibreOffice Upgrade, Biscom Launch and More

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Hungry for news? Whet your appetite with a sampling of some of the latest developments in everything from open source software to digital asset management.

A Look at Picturepark's #LearnDAM Initiative

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Given the proliferation of content marketing, it can be hard to find reliable non-vendor educational content on a specific subject. For David Diamond at digital asset management (DAM) vendor Picturepark, the answer at least for digital asset management (DAM) education lies in a hashtag.

CMSWire Top Contributors 2013 - David Diamond

ddiamond.jpgNot many companies would be brave enough to hire a man who writes arguments about why not to buy its software. But David Diamond speaks the truth about digital asset management (DAM) — the good, the bad and the ugly. The DAM he writes of is an aspirational DAM, the one whose promise brought him to the industry, the one he still believes in and the one he pushes the industry to deliver. And by writing about it with humor, in plain, jargon-free language, he wins some champions of his cause along the way.

We're just happy for us (if not for him) that he always breaks his New Year's resolution.

A Look Back: DAM Trends from 2013

Many questions

DAM, it’s that time of year again – to look backward at the soon-to-be-ancient-history of the past year in digital asset management (DAM).

It's a broad topic. DAM refers to the rules and processes an organization puts in place to manage, retrieve and distribute their digital media, such as photos, videos, PDFs, presentations and documents. It's more than an asset repository, though. DAM provides support for key workflows such as approval loops and virtual collaboration that add value to their media assets.

So let's take a look at some key trends.

New Widen Digital Asset Management Software Offers More Integration

Widen, the 65-year-old grand ol’ firm in the digital asset management (DAM) space, is out with version 7.0 of its flagship software, the cloud-based Widen Media Collective. The new release offers nearly two dozen new features, including a WordPress Plugin, a Drupal module and integration with Amazon’s long-term storage system, Glacier.