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Latest Digital Asset Management News & Articles

How Local Librarians Can Impact the Digital Asset Management Industry

How Local Librarians Can Impact the Digtial Asset Management IndustryLocal libraries are going digital at the same time organizations are building their own internal digital asset repositories, so who's to say those librarians can't help companies organize it all?

Future Proofing Your Digital Assets

Digital Asset Management, Future Proofing Your Digital AssetsWhen it comes to supporting the current needs of digital content management, many organizations are considering whether it makes sense to substitute a one-size-fits-all enterprise solution for the various disconnected “best of breed” tools currently in use.

CMSWire Tweet Jam: Do We Still Need Digital Asset Management? Meet the Experts #CXMChat

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Seen any all text ads lately? What about a message from a company with no branding? As the use of rich media files explodes, more companies are looking for solutions to help manage their digital assets. Some vendors now build digital asset management (DAM) functionality into file sharing solutions and content management systems to meet this demand. Where does this leave standalone DAM solutions? Join us this Wednesday to discuss all things DAM.

You Don't Need a Digital Asset Management System If ...

Customer Experience, You Don't Need a Digital Asset Management If ...There are as many opinions on the topic of “Do We Still Need Digital Asset Management?” as there are grains of sand on my favorite beach in Costa Rica. While I agree with many that digital asset management (DAM) is a critical piece of the enterprise technology stack, there are scenarios when you do not (or should not) need DAM. Here’s my list of top five reasons why you don’t need DAM. 

How to Develop a Digital Asset Management Strategy [Infographic]

We've discussed many different facets of digital asset management — its value, its influence on the customer experience, and the challenges it presents to the omni-channel customer experience. In order to address these and other issues, however, a strategy to identify needs and implement the right system is needed. 

Digital Asset Management or No Digital Asset Management? That is the Question

Digital Asset Management or No Digital Asset Management? That is the QuestionMost enterprise systems today support some form of content management functionality — more or less. So why would organizations look for a separate Digital Asset Management (DAM) system just to manage their rich media files? The simple answer is multiple enterprise systems cannot provide a single source of truth for all your valuable digital assets. Let me explain.

Digital Asset Management from an Intranet Perspective

Digital Asset Management (DAM) systems are not only for big, flashy and expensive web properties but have a place in managing intranet content too. 

A World without Digital Asset Management: If It Didn't Exist, You Would Invent It

Digital asset management (DAM) is one of those things that few people jump into with much enthusiasm. DAM is an extra layer of policy that no one wants to define, an ongoing expense that no one wants to pay and a training requirement for which no one has time. And let’s face it: digital asset management isn't that much fun.

Are Content Management Systems Good Enough for Digital Asset Management?

A decade ago, the industry was vigorously pursuing the Holy Grail of enterprise content management (ECM). The basic premise: one content repository to serve as the home for all content within an organization. We now know this approach doesn’t work for web content management (WCM) systems because they have very specialized requirements and need to evolve quickly to keep up with technology.

These characteristics don’t apply to most digital asset management (DAM) needs, yet people are still struggling with their DAM requirements.

DAM Vendor Razuna Launches New Version with 400+ Improvements

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From the Razuna Web site

Slightly more than a year ago, digital asset management (DAM) vendor Razuna released version 1.5 of its flagship open source software. In April, it issued a beta of 1.6, and now the Denmark-based company is releasing 1.6 with more than 400 improvements that emphasize enterprise-targeted features. 

CMSWire's October DAM Tweet Jam: Do We Still Need DAM? #CXMChat

Digital Asset Management, CMSWire's October Tweet Jam: Do We Still Need DAM? #CXMChatIt's a question that many organizations have been asking themselves lately — what's the best way to manage our digital assets? Do we need a dedicated DAM platform or is the functionality in existing systems enough? Be sure to tune in to our upcoming DAM Tweet Jam as we explore where digital asset management fits in today's business world.

The Value of a Platform Approach to Digital Asset Management

DAM, Customer Experience, Why Some Organizations Adopt a Platform Approach to Digital Asset ManagementWhat can a car accident teach us about digital asset management

WebDAM Adds 'Full-Featured' Mobile App with Uploading, Comments

Thumbnail image for Thumbnail image for Mobile-app-screenshot.png Digital asset management (DAM) vendor WebDAM just released an iPad/iPhone app that it described as the only full-featured option for working with digital assets. But the question is: How useful are DAM mobile apps?

DAM: A Key Marketing + Customer Experience Technology

Digital Asset Management,DAM: A Key Marketing + Customer Experience TechnologyWhen I first began at Forrester almost three and a half years ago, digital asset management (DAM) didn't generate much interest. How things have changed. Now, we field questions every week from across multiple verticals (e.g. financial services, healthcare, CPG, retail).

Finding Our Way with Digital Asset Management

Digital Asset Management, Customer Experience, Finding Our Way, DAM StyleIn one sense DAM is all over the map. There are subway style route maps to help you find your way and any number of “journeys” (or at least the “5 Best Ways …”) leading to that digital asset management / customer experience nirvana. With all the consultants, reports, vendors and products out there “enabling” and “empowering” us, how come it feels like we’re stuck in a Where’s Waldo? world?

Why DAM Still Matters [Infographic]

So far this month we've been making a case for DAM. We've compared the need for digital asset management to the necessity of one's kitchen, and listed the direct benefits implementing a DAM system can afford you. If you're still not convinced that DAM is still relevant, we've got more information. You might even call it DAMning. (Okay, I'll stop that now.)

Can Current DAM Platforms Survive the Maturity Phase?

Digital Asset Management,Can Current DAM Platforms Survive the Maturity Phase?While the need for DAM is stronger than ever, I do not think the DAM platforms as currently offered have long-term futures. The DAM Platform as an independent entity is unlikely to be able to compete over the longer term and is already running out of the steam necessary to sustain momentum.

WoodWing Updates Elvis DAM with HTML5 Web Client, Image Variations

DAM, Digital Asset Management, WoodWing Releases Elvis DAM Update with HTML ClientElvis is getting refreshed again. This week, WoodWing introduced version 4.2 of its digital asset management system, its fourth upgrade since it acquired the tool in 2012.

Digital Asset Management - We Need it More Than Ever

Has your Digital Asset Management solution become part of the “core” business capabilities and functionality that serve other platforms within your organization? If so, is it a competitive or a collaborative infrastructure design?

We Still Need DAM - The Home Kitchen Thesis

digital asset management, dam, YouTube, Flickr and Google Picasa boast ‘digital asset management’ features, but marketing directors, brand managers and creative teams all know that they don’t do the DAM job.