Latest Digital Asset Management News & Articles

How having a marketing technologist on the team helped Coty find the best fit DAM software

No matter what they do for a living, if you’re around people who talk shop long enough, you start to get the impression that everybody’s showing up at work in fatigues.

Between the war between sales and marketing, the clashes between creatives and coders and the battle between accounting and advertising, you’d think that just about everyone who spends their workday sitting at a desk is constantly dodging bullets.

What to pay a Digital Asset Management (DAM) professional, especially a position your organization may not have had before, is a frequently asked question (FAQ). It is asked even more frequently as the DAM community continues to grow year over year. As a Digital Asset Management (DAM) professional myself, the goal of this blog post is not to state what I earn per year nor start 'salary fixing' what it costs an organization to employ one or more DAM professionals. But I am going to ask you to do something.

Six Apart has been a pioneer in social publishing platforms, going back to when the terms "hosted" or "online" were dominant. Now it’s becoming more cloud-ready. Cloud app management provider UShareSoft announced that it has been selected to streamline the delivery of Six Apart’s Moveable Type platform to environments that use multiple clouds and virtualization. 

Brand marketers seeking to leverage their complete digital content library across disparate distribution channels may want to investigate CAMP (Content Asset Management Platform), a new proprietary dashboard that content creation/distribution technology provider Studio One says offers “plug and play” DAM functionality.

This week, we take a closer look at the role of taxonomy in digital asset management, product news from Adobe and Picturepark and how to avoid media hoarding.

Picturepark, a Swiss vendor of browser-based DAM software, is trying to make digital asset management a more friendly process with the latest version of its SaaS and on-premises software. Picturepark 8.3 features upgrades aimed at improving both overall ease of use and collaborative discussions and workflows.

Images, videos and documents, oh my!

When you’re in charge of managing a large collection of rich media files it’s easy to become a rich media hoarder. Since data storage is cheap, and image capturing devices and content creation apps are aplenty, many professionals find themselves rapidly amassing an unmanageable stockpile of files.

SharePoint users can connect to their Picturepark DAM solution without leaving their application, a Forrester researcher looks at the future of DAM, a library science student shares a detailed DAM primer and North Plains and Xinet host a webinar soon.

These days Web publishing is less like making great music in a band, and more like managing an entire orchestra. With that thought in mind, Limelight Networks is introducing Limelight Orchestrate.

Picturepark, a Swiss vendor of browser-based DAM software, is now providing a digital asset management layer for Microsoft SharePoint. The layer, known as SharePoint Connector for Picturepark, allows SharePoint users to leverage approval workflow, security, and asset processing functions from Picturepark without leaving SharePoint.

While Forrester Research classifies the entire digital asset management (DAM) market as “immature” in the Q2 2012 Forrester Wave Digital Asset Management for Customer Experience report, OpenText and Autonomy are judged as “leaders of the pack” for having strong, enterprise-class solutions.

This week, we look at the Q2 2012 Forrester Wave Digital Asset Management for Customer Experience report, what went down at the Henry Stewart DAM event in New York, a partnership between ADAM Software and ConceptShare, how to measure maturity in the young DAM marketplace and a new white paper from Widen.

As the digital asset management (DAM) market evolves, DAM is shifting from a poorly-defined, siloed application to an integrated customer experience management (CXM) tool with four distinct use cases. In its Q2 2012 Forrester Wave Digital Asset Management for Customer Experience report, Forrester Research details the current state of the still-maturing DAM marketplace.

Everything has a brand. Theresa Regli of the Real Story Group urged those attending the Henry Stewart DAM event in New York to question what the brands are that surround them on a daily basis. Not just the Nike swoosh or Coca Cola. Think of where you live. What visuals would tell the story of your city so that a person who never visited could identify it?

Media workflow/marketing solutions provider ADAM Software is partnering with collaboration platform vendor ConceptShare to develop cross-media collaboration solutions. The companies hope to aid marketers in communicating faster and more efficiently around media files.

The Real Story Group and the DAM Foundation announced the DAM Maturity Model (DAM3), a structured way to measure technology, human, information and system dimensions of DAM solutions.

OpenText has been busy this week. Leaving aside the US$ 233 million EasyLink buy, it has also announced a partnership with ConceptShare that will make it easier for business users to collaborate, annote and mark up creative work across a while bunch of assets from documents to images to time-based video and web pages.

We have come a long way from corporate wikis. Today, smart enterprises are leveraging advanced social platforms to promote communication and openness.

Back in 2008, Real Story Group’s Theresa Regli referred to the digital asset management industry as being stuck in a “bridesmaid” role. As Regli put it:

despite the continued 'on-the-cusp' feel of the DAM industry, it has yet to explode. And, frankly, we question if it ever will. DAM's growth has been more like that of a trusty, stable bond investment than a late-'90s software stock. All the better, perhaps, if DAM grows slowly but surely, even if it's a bit in the shadows."

The Chief Marketing Officer (CMO) role is evolving in most companies with the growth of analytics, CMS, mobile and today’s hottest topic — the online experience.