Latest Digital Asset Management News & Articles

Social Business was all the rage this week and these articles stood out from the pack:

• Social Enterprise ROI: Measuring the Immeasurable
• 5 Tips for a Truly Social Business
• Engaged, Collaborative Employees Require CXM Style Thinking

But it wasn't all strategy and best practices: Yammer jumped into document collaboration, eXo built a Social Intranet in the cloud and Atlassian released an update to Confluence.

Next Wednesday, April 18th, our Digital Asset Management (DAM) tweet jam takes place. Tune in to get the latest on DAM strategies, best practices and a grasp of how DAM is impacting Customer Experience and Web Experience. All the Tweet Jam details are here.

Most Popular

• 5 Steps to Creating More Effective Content
• The Art of SharePoint Success: Architecture - The User Centric Intranet
• Yammer Acquisition Adds Document Collaboration to Social Networking
• Microsoft's Vision for Social & What That Might Mean for SharePoint
• Why Intranet Governance is Overrated: It's Really About Change Management

Editor's Picks

• Autonomy's Private Cloud Growth Points to Big Data & Customer Experience
• Social Enterprise ROI: Measuring the Immeasurable
• 5 Tips for a Truly Social Business
• The Oasis Web Experience Management Initiative (WEMI) Kicks Off in Copenhagen
• Engaged, Collaborative Employees Require CXM Style Thinking

Around the Web

• Social Business – 3 Themes for Implementation
• 'Be curious, not furious
• Two Questions that Set the User Experience Bar
• Marketing wants to own ‘Social Engagement?’ Think again.
• Branding inconvenience

Featured Events (all events | post your event)

• Apr 18 — Forrester's Marketing Leadership Forum Los Angeles
• Apr 24 — Internet World London 2012
• Apr 26 — (Webinar) Why Enterprise CMS Projects Fail, and How to Avoid the Pitfalls
• May 02 — (Webinar) Big Data + Customer Experience Management: Are You Ready?
• May 08 — J. Boye Philadelphia 12

Featured Jobs (all jobs | post your job)

• Creative Lead, Copywriter (Creative Lab) in New York at Google
• Software Architect in Washington DC at Armedia
• Senior Software Engineer in Portland at Jive Software
• Senior Vice President of User Experience in San Francisco at Salesforce
• Client Services Project Manager in New Jersey at Connotate

Does anyone else find it eerie that the SharePoint 15 roadmap leaked today, following a week of sound advice from our experts on how to better manage your current SharePoint environment, which will ease any future migrations? Spooky.

A conversation was started that we bet will continue about the value (or lack therein) of social media metrics, found out that pretty much everyone likes cupcakes and heard some hard won wisdom gained from years in the field for how to best improve business performance.

All this in one week, thanks to our feature writers. Read on.

At Wednesday’s OpenText Content Day, a recurring theme was heard: today’s customer is setting new expectations and businesses need to respond.

Digital Asset Management (DAM) may have one of the most entertaining acronyms, but it’s so much more and over time it has evolved from the management of basic image elements to the management of an expansive collection including textual, digital and multimedia content. This month as we examine DAM’s role and strategies within the enterprise, it’s clear that it’s not just the media that matters, it’s the devices and screens that display media that play a role in how digital assets are rendered and archived. While you might not think that digital asset management is a part of your life, chances are it’s probably already woven into the content you create and share everyday.

This week we plan for the upcoming Henry Stewart DAM Conferences, look at the role DAM plays for university advertising assets, check out the Picturepark SDK public release and learn how to use — not abuse — digital assets on websites.

The theme of this month’s issue is digital asset management, a technology that I know very little about. What I do know is that they help web managers manage photographs, videos and other graphic media assets, so let me offer some reflections on these.

It's been one of those weeks where a little bit of everything was vying for our attention. A little digital asset management, a little content strategy, a little social business, a touch of SharePoint — you get the drift.

Here are some riveting reads for your holiday weekend:

• Digital Asset Management for Enterprise Intranets
• 5 Steps to Creating More Effective Content
• Driving Adoption in Social Business: More Thoughts from the Front Lines
• Social Media Marketers Search for Answers to Age-Old Questions

Most Popular

• The Employee is the New Customer
• Managing Records in SharePoint 2010: An ARMA Report Review
• Mobile Apps or Mobile Web? Siteworx's Tim McLaughlin Speaks Out
• Debunking Myths About Facebook Timeline Engagement
• Alert: What's Coming for Open Source CMS in April 2012

Editor's Picks

• 5 Steps to Creating More Effective Content
• Microsoft's Vision for Social & What That Might Mean for SharePoint
• 10 CRM Buying Issues for Your Customer Experience Management Strategy
• Digital Asset Management: Let's Not Forget Why it Started
• Google's Project Glass Offers A Squint into the Future

Around the Web

• 'How Creativity Works': It's All In Your Imagination
• Chat Seen as Customer Service of the Future
• Science Probes Why Tweets Go Viral
• Four Challenges Facing Today's CMOs and How to Overcome Them
• Social Business: The Experience Requirement – Getting Beneath the Advice

Featured Events (all events | post your event)

• Apr 11 — OpenText Content Day New York
• Apr 11 – (Webinar) Creating Great Mobile Websites, Quickly
• Apr 12 — (Webinar) Building Rich Web Experiences with Open Source
• Apr 18 — Forrester's Marketing Leadership Forum Los Angeles
• Apr 26 — (Webinar) Why Enterprise CMS Project Fail — And What You Can Do About It

Featured Jobs (all jobs | post your job)

• Project Manager in Seoul at SDL
• ScrumMaster in Auckland at SilverStripe
• Senior Online Content Manager in Georgia at Digital Sherpa
• Interactive Project Manager in NewYork at Bridgeline Digital
• IS Business Analyst in Ohio at Hyland

When people think about the institutional challenges faced in higher education, they might consider graduation rates, diversity, research and fundraising. We all know there’s a lot going on at colleges and universities, but many might be unaware of the marketing and public relations side of running a top-notch school.

Digital Asset Management is a specialist sub-set of Content Management, one which has developed along it's own evolutionary past. It has grown out of the needs of the traditional publishing industry to manage photographic images for print publications, and developed into an adjunct of web content management to manage still images, video and audio files as "rich media" content for web sites and other media.

This week we look at why DAM started, its role in social media strategy, what you should know before starting a DAM initiative and benefits of DAM software.

I was exposed to the need for DAM a few days ago. While wrestling with some clothes in a changing room my eye was drawn to some small graphics about the care and attention this business put into making its products.

Beautifully art directed, fantastic copy — they stopped me in my tracks and I wanted to share them.

We recently attended AdobeSummit and DrupalCon, Modula4 announced integration platforms, NetXposure 6.1 rolled out added functionality and features and the PublishingNOW! DAM-based publishing platform was unveiled.

At DrupalCon in Denver, DPCI, Achieve Internet and Blink Reaction were three of the vendors offering Drupal solutions for the enterprise.

It's Wednesday morning in Salt Lake City, Utah and a big chunk of the city is waking up with Digital Marketing on their minds (and breakfast of course). With two days of product training out of the way at the Adobe Summit, it's time to talk keynotes and sessions.

This week we look at the four-part webinar series "Get Dynamic with Digital Assets," which DAM solutions the National Geographic Society and the European Parliament recently chose, where social publishing fits into DAM solutions, and an article on backing up digital assets with old-school hard copies.

There might be no better way to illustrate how important social media is to marketing than the attention that’s been paid to Facebook Pages’ transition to the Timeline format. For better or worse, it’s hard to hear this talked about by professional communicators without getting the sense that the world is being turned upside-down.

While North Plains basks in record revenue in 2011, Adobe dropped the price on Lightroom 4.

Digital asset management (DAM) helps groups of people manage and find all of their digital media in one location, and APIs promise the same benefits — but to other computer systems. Is an API integration necessary to improve your workflow?

It wasn't quite like Apple buying NeXT computer to get Steve Jobs to come back to the company, but Dropbox said it will buy Cove, a Silicon Valley collaboration startup, in part for the strong leadership it can bring to the cloud-based data storage company. The move brings two former Facebook icons, Aditya Agarwal and Ruchi Sanghvi (director of engineering and principal product manager respectively), to join the Dropbox management team.

WebDAM Solutions and Box have joined forces to bring digital asset management and collaboration to the cloud. The WebDAM app for Box is available starting today.