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A Look Back at Digital Asset Management in 2012

DAM, what a year.

Some highlights of digital asset management in the soon-to-be history of 2012:


Trends in DAM

In September, DAM expert Edward Smith took a shot here at to list some of the big trends, including integration with other business systems, larger and larger collections and automation of asset/metadata ingestion.

Let’s Work as a Team

Collaboration strategies and techniques are among the growing trends in virtually every kind of work-based software, and their emergence in DAM systems is exemplified by new features in WebDAM, with email notifications and alerts to keep team members up to date on where things stand on a given asset or action.

One of the most impressive displays of teamwork, for which a medal of some sort should be given, was undertaken at the London 2012 Olympic Games by OpenText. Its Content Hub for Publishers cloud-based solution was used by over 4 dozen sports and news photographers in the National Olympic Photo Pool to transmit their photos from diverse locations. The workflow included editing by photo editors, the addition of semantic metadata and distribution to over 1100 media outlets.

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Major product news during the year included updates to Widen, such as new digital watermarking integration, enhanced analytics and enhanced PDF exporting; the launch of PublishingNOW!, Van Gennep’s editorial system that is integrated with ADAM Software’s DAM platform; new features for WebDAM; the release of Razuna's Enterprise Edition and updating of its open source edition; the launch of Canto's Integration Platform for its Cumulus DAM software; and the launch of Celum's, which it described as the first “highly professional DAM solution, in the cloud, with no reduced functionality."


North Plains Reinvents Itself

Building on its Telescope digital asset management software, the Toronto-based company is undertaking a total makeover, with a new visual identity, logo and website. In April, it bought Xinet, a provider of file-based management for work-in-progress visual content at agencies and publishers, and in early December, announced the purchase of VYRE, which provides marketing resource management through its SaaS On Brand management of brand guidelines, brand assets and creative workflows and Unify, a web-based marketing application platform.

With these purchases, North Plains’ new, “complete solution” is coming into focus — Xinet for asset creation and production, Telescope for the management of those assets, and Unify for their distribution.


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