accordent_logo_2010.jpg The latest upgrade to Accordent’s (news, site)  Media Management System (AMMS) extends the video content platform by giving enterprises out-of-the box integration with content delivery networks (CDNs), enabling them to control how video content is delivered across enterprises.

With the upgrade to v.3.5, CDNs supported include native Microsoft Windows Media Server environments as well as Riverbed, Blue Coat and Cisco platforms. There are also two principal new components: Media Director and AMMS Media Services Agent.

  • AMMS Media Director: Gives administrators more control over distribution, business rules and workflows, publishing and approvals from a single console. Users in the enterprise can set up distribution profiles from the console, and using the Three-Tier Retention Management component, can establish rules for content approval in the portal library and database.
  • AMMS Media Services Agent: This is the server that runs as a service and connects locations across different environments, including hybrid multicast/unicast environments.

Enhanced Content Storage

In addition to the two new components, Accordent has also enhanced its content ingestion abilities giving users more control over the folders that new content is placed in and where those folders are stored in the repository.

Pre-set content categories that include links and content metadata means that users can search and find that content easily, while the content can be played using the upgraded Universal Media Player.

Enterprise Media Management

AMMS is a platform designed for managing, securing and measuring the effectiveness of rich media communications on an organizational scale. The system enables organizations to deliver a fully customizable search portal for all a company’s multimedia presentations and assets.

It authenticates and tracks viewers so that administrators have a record of who watches each presentation and how long they watch it for.

Users can also gauge how viewers interact with the material through use of polling, testing and Q&A. This provides an auditable record to meet regulatory compliance or certification requirements.

Accordent describes itself as a provider enterprise video content management enabling corporations “to leverage video to inform, train and engage their audiences online”.

Enterprise Video Market

As such it has inhabited a competitively stress-free market place inhabited by companies like Kyte (news, site)  and Kaltura (news, site) who specialize in software for distributing video assets outside of the enterprise.

However, where there is money there is competition and companies. There are already companies like SaaS video solution provider Granicus, which specializes in webcast software for the public sector, and Sonic Foundry, which provides a webcasting tool for video and interactive content which are busy cutting a market share too.

That said, Accordent has been around since 1999 and counts amongst its clients a substantial number of Fortune 500 companies. With v3.5 it doesn’t’ look like it will be losing any of them any time soon.