If you want to make Edward Smith's day, ask him about digital asset management. No, really. He takes great pleasure in educating the unknowing masses on the hows, whats and whys of DAM when he's not busy writing poetic tributes. Find out what else Ed has to say about his field. 

An Interview with Edward Smith 

CMSWire: What first brought you to digital asset management?

Edward Smith: I've always been passionate about technology, creativity and business and DAM is a very powerful combination of those three obsessions. I started my career as a tech support representative helping Dell and Gateway desktop users and eventually landed a job providing second-level support to Adobe Creative Suite users.

Armed with knowledge of creative workflows, I discovered the perfect opportunity at Extensis where I could leverage my experience and work closely with creative professionals -- first remotely and then as an onsite consultant -- where I witnessed firsthand how technology can solve workflow problems to improve the bottom line. While I've become both a DAM and font management expert at Extensis, DAM is my true love.

CMSWire: What project are you working on now that you'd like the readers to know about?

Edward: Recently, I've been working on a project to help both new and experienced DAM users called the Rich Media Hoarders Seminar. The idea is to get a bunch of creative and IT pros in a room for a few hours, talk about the problems that come along with managing a large “hoard” of digital assets and encourage people to share what they've learned in terms of what’s worked and what doesn't.

Our last session was in New York City with Comedy Central and next up is SXSW in Austin this spring. I think the hoarders theme speaks to people because they feel a sense of responsibility and ownership of their files, they’re protective of their hoard, and aren't always willing to just “let things go” out the door or in the trash.

CMSWire: What excites you most about your field today?

ED_headshot_hi-res.jpgEdward: Other than the fact that technology is always evolving, I get excited when I think about how most people don’t even know what DAM is!