The DAM Lowdown returns with: The impact of the Amazon outage on DAM, more KIT Digital news, Digital Asset Management Forum in Chicago on May 5, DAM Education launches in North America and Europe plus more Quick Hits.

What Does the Amazon Outage Mean to the DAM Market?

Along with every housewife in America, no one was happier to see the Royal Wedding come along than the public relations department at Amazon. The fallen cloud has been covered extensively, to say the least, but how does said failure effect the digital asset management landscape?

The impact could be substantial, considering the push by almost every DAM vendor to move its customers onto a cloud solution. Think about it: Nearly every solution that is covered in this column is either a new cloud-based product or an existing product being updated to leverage a cloud architecture.

Downtime is unavoidable for any software application, and, while it won't make your customers happy, it isn't the end of the world either. Data loss, on the other hand, is a different story. Customers can handle their platform being down for a little while. But if assets are missing when it comes back up, that's not good.

Therefore, the Amazon outage shines a spotlight on the reliability of cloud-backed systems. DAM vendors that are pushing the cloud need to be able to answer one question: "If it can happen to Amazon, why can't it happen to you?"

KIT Digital Stock Gets Hot: Is That a Good Thing?

It seems like I can't write a DAM Lowdown without mentioning something about KIT Digital. This week it is the realization by The Motley Fool -- and other stock analysts around the world -- that KIT Digital could become the of the video asset management industry.

Naresh Sarwan, writing for, isn't quite as enthusiastic about this news as most KIT Digital shareholders probably are.  Sarwan goes so far as to use the "b-word" (bubble) and refers to the dotcom era of the late 1990s when many web content management vendors had a more attractive stock portfolio than they did a product portfolio.

While I am not quite as concerned as Sarwan about KIT Digital's fast-rising start, I can't help but agree with him on this statement: