The DAM Lowdown returns this week with: Multiple Reports from the DAM NY 2011 Conference, an Update to the TeleScope DAM Platform from North Plains, a New Whitepaper from Widen and a New Web Module from Modula4 for Canto Cumulus.
DAM NY 2011
Loyal readers of the Lowdown will remember two weeks ago when I shared the freshly released agenda for DAM NY 2011. The event happened last week and here are a few of the highlights:
Richard Buchanan Kicks Off the Event
The keynote speech for the conference was given by Richard Buchanan, Vice President of Comcast. Buchanan's presentation centered around one of Comcast's key focus areas -- Video on Demand.
As part of his speech, Buchanan spoke about how digital asset management as a practice and market has evolved quickly in recent years. In fact, according to Buchanan, the DAM landscape is changing so fast that it is hard to predict the future.
Furthermore, Buchanan encouraged the conference attendees to embrace collaboration and look to leverage open source technologies whenever possible.
Buchanan closed his speech with a rallying cry to audience: Become Chief Supply Officers, because "we're all seeking the same solutions."
Earley Announces New DAM Leadership Team
One of the most well-known consulting firms in digital asset management announced two key hires at the event. Earley & Associates welcomes David H. Lipsey into the role of Senior Digital Strategist and Dan Taylor as the new Director of DAM Services.
According to Seth Earley, CEO of Earley & Associates: "David and Dan position Earley & Associates as a leading source of know-how when it comes to innovative but practical solutions for managing high value digital assets.”
Key Factors in Enterprise DAM Selection
One of the most talked-about presentations at the conference was given by Theresa Regli, Principal at The Real Story Group, about the key factors in selecting a DAM solution.
Regli's speech touched on aspects such as mobile asset management, UI concerns, metadata worries and how to deal (or how not to deal) with a backlog of assets.
Regli counseled the attendees to be patient when working through the selection process. A full audit of your digital asset management strategies are required before engaging vendors. In other words, you need to have your house in order before you look to purchase an expensive addition.
North Plains Releases Version 9 of TeleScope Platform
A regular in the Lowdown, North Plains (news, site), made headlines last week with the release of a new version of its flagship offering. With version 9 of the TeleScope platform, North Plains is focusing on the idea of ecosystems in the digital asset management landscape.
Features in the new version include:
- Smart Catalogs: Dynamically find matching assets that are up-to-date
- User Defined Portlets: Add websites and applications to your most accessed screens
- Threaded Notes: Capture context in discussions around digital assets
- Image Markup: Comment on images to support collaboration
- QuickDrops: Drag-and-drop with automated file conversion and distribution workflows
New Whitepaper from Widen Answers the 'Why' of DAM
As the idea of implementing a digital asset management system makes its way up the corporate food chain, eventually the question gets asked: Why? How you answer that question can be the difference between a green light and new assignment.
If the catchy title isn't enough, the whitepaper covers the following topics:
- What digital assets are to a marketer
- Digital assets in branding, revenue growth, and competitive positioning
- How DAM systems boost the value of digital assets
- How DAM systems increase efficiency
- Justifying investments in DAM and measuring ROI
- Where to go from here
- Proving and meeting the need for your organization and sustaining the future
The whitepaper is available in the blog section of Widen's corporate site.
Modula4 Unveils Updated Web Module for Canto Cumulus
With the recent upgrade to Canto's Cumulus DAM platform, the add-on providers are racing to catch up. The latest vendor to come up to speed is Modula4 that has released version 3.1 of its web module for Canto Cumulus (news, site).
Along with the obligatory improvements in design and performance, the new version also includes updates such as: Improved access to files or groups of files via new sharing links, watermarking and a consolidated administration interface.
Here is a look at the new interface:
ImageSearch in the new Web Module for Canto Cumulus from Modula4
Last week was great for the Lowdown. We haven't broken through the comment barrier yet, but we did have 15 tweets and four likes on Facebook. I am eternally grateful to those of you who continue to spread the word. In honor of these numbers, I have not one but two Twitter Shoutouts this week.
Twitter Shoutouts of the Week
Our first one goes to:
Our second shoutout is for:
@davidriecks -- A modern-day renaissance man, Riecks is a photographer, writer and photo metadata consultant. He is also my favorite retweeter of all time. You can learn more at http://www.controlledvocabulary.com.
As always, thanks for your time and attention. I will see you next week.