The DAM Lowdown looks at how to define metadata for your media assets, how to decide whether DAM belongs on your server or in the cloud, five ways to maximize ROI with DAM, Harvard University's choice of DAM solution, the growing digital asset management market in India and a podcast interview with David Klee.
Updating Metadata in Your DAM System
In this video blog post, Mike Doane, principal owner of Term Management, LLC, explains how to define metadata for your media assets with the NetXposure DAM system.
Does Digital Asset Management Belong On Your Server or In the Cloud?
Edward Smith, in-house expert for all things digital asset management-related at Extensis and contributor to the DAM Learning Center, explains how to choose the right solution for the job. In this article, Smith examines benefits of cloud solutions, such as vendor-responsibility for server uptime, versus benefits of on-premise solutions, which includes accessibility and privacy.
Top 5 Ways to Maximize Your ROI with Digital Asset Management
In an article on the WebDAM site, Melissa Kelly offers tips to get the most out of your DAM solution. Kelly explains how to understand digital asset management, evaluate your needs, improve your workflows, gain user adoption and maintain your DAM's housekeeping.
Harvard University Press Selects Telescope for DAM Management
North Plains announced that their TeleScope solution was chosen by Harvard University Press to better manage publishing and distribution of its digital assets, including a back catalogue of more than 10,000 titles. Timothy Doyle, Assistant Director and CFO of Harvard University Press, says that TeleScope will help put these titles and new content into electronic format cost-effectively by streamlining and automating the creative, technical and legal processes involved.
India’s Digital Development to Drive HD, OTT TV and Asset Management
At the recent Digital Media — India Summit 2011, hosted by Frost & Sullivan, Shri Arvind Kumar, former joint secretary of broadcasting, India's Ministry of Information and Broadcasting, told delegates "Fortunately, now, there is a general consensus amongst all the stakeholders, from broadcasters to cable operators, that digitization is the need of the hour and that it should be implemented in a time-bound manner."
The international digital asset management market is projected to grow at a compound annual growth rate of more than 20% from 2011 to 2016, according to Frost & Sullivan. India represents a significant growth market, and cloud-based services are a rapidly growing segment within the market.
Another DAM Podcast Interview with David Klee
Questions asked in this podcast interview with David Klee, Media Asset Management Systems Engineer at NBCUniversal, Inc., include:
- How are you involved with Digital Asset Management?
- How does the broadcasting organization use DAM?
- What advice would you like to share with DAM professionals and people aspiring to become DAM professionals?
- A Graceful Exit for Box?
- Has Google Delivered a Killer Blow to Microsoft Office Apps?
- Microsoft Leaves Ballmer Bleeding as It Moves On
- Manage Inbox Overload with In App Collaboration
- 5 Marketing Lessons From HubSpot
- Marketing Automation: 3 Trends to Watch
- Gartner Names 7 'Hype Cycle' Technologies