The Space Shuttle Enterprise flew past my apartment as I wrote this. That's nice, you say, but what does that have to do with information management?
It takes a lot to make people in New York look up, but they did. People came out on the streets and on their rooftops to catch a glimpse of this one time phenomena. They captured it with photos and in video. These are images they might want to show their grandkids some day. But if the format they recorded in is no longer existent and they did not have the foresight to convert their files, these images will just be a story to share.
This week our experts shared their knowledge on DAM and challenged us to think about these questions a little more.
Some Questions Need to be Answered
Cheryl McKinnon (@cherylmckinnon): No one is arguing that we aren't an increasingly digital culture, both at work and at home. The digital assets that we create for business, personal and educational purposes are quickly replacing the books, tapes, CDs, newspapers and magazines that most of us grew up with.
This month we've learned about the importance of DAM for publishers, for customer engagement, and how the management of digital assets is morphing into a profession, and learned about common use cases for any business.
But where will it all go when we're done with it?
Henrik de Gyor (@hgg101): One thing many people do not think about enough is whether something will scale (up, out, in and/or down) as needed. Scalability is critical for any organization to consider if they plan to grow and thrive, not just survive. Otherwise, staying with decisions made in the short term will affect the organization rapidly in the long term.
Edward Smith (@damgeek): This week Google launched their long awaited Google Drive service that offers cloud storage of images, videos and documents. The service is free for up to 5 GB of storage, with paid plans offering from 20 gigabytes up to 16 terabytes of storage for a monthly fee.
If you’re familiar with Google Docs you’ll feel right at home with Google Drive since the new offering is essentially a replacement of the Google Docs service.
John Horodyski (@jhorodyski): In my practice and within my profession, I am often asked where DAM is headed and what needs to be done to foster a greater sense of community. In the DAM course I teach at San Jose State University, I empower my students with the knowledge that community is created by action and shared beliefs, and DAM is no different to this.
John Price (@OT_JP): Back in the early days of Digital Asset Management, one of the major benefits touted was the advantage of all your digital assets in a single place. The ability to collect, manage and organize digital media in a single repository was huge.
No more CDs and DVDs hiding in desks, or trying to find the right image on one or more shared network drives. DAM eliminated all those islands and silos of digital media assets.
Since then digital assets have become pervasive in organizations and the amount of digital media has grown exponentially. Today, in many organizations, it’s not which Digital Asset Management system, it's how many DAM systems do you have.
Time for DAM to try on a New Hat
Irina Guseva (@irina_guseva): The intersections of Digital Asset Management (DAM) and Customer eXperience Management (CXM or CEM) is an overwhelmingly understudied and underutilized area -- both in theory, and more so in practice. While it is evident that rich media can play a tremendous role in enhancing customer interactions and overall experience, we are not thinking, doing and talking enough about the use cases, specific product features, processes or strategies for employing DAM under the CXM umbrella.
Elliot Sedegah (@esedegah): Digital Asset Management (DAM) platforms are playing a critical role in marketing departments. Since more companies have turned to the Web as the primary marketing channel to accelerate revenue and build brands, managing a growing mountain of digital assets has become a challenge.
Once considered a simple application that operated as a vault to store corporate logos and images, DAM has evolved into a higher value, revenue-generating marketing activity designed to reach new audiences, increase engagement and generate demand with rich media.
Jan Dejosse (@goegejosd): Eighty-six percent of marketers intend to look for ways to better localize their marketing content, according to a recent survey by the CMO Council. Other findings of the survey reveal the importance that marketers place on localized marketing and demonstrate that more work is needed to make localized marketing effective.