Ingesting a large number of HiRes files to a SaaS DAM would not be practical in most cases. Leveraging the internal infrastructure for these types of WIP provide the best experience for your internal teams. The reasons are simple: fast internal networks provide seamless distribution of assets for collaboration of teams, complex internal workflow can be created to integrate with internal systems and finally, governance rules can be enforced to insure assets are secure and controlled.

Additionally, many of the original HiRes file may never be released for publication. Consider all the images that are edited and how many make the final cut. Consider the raw video that is shot -- hours of raw footage that is squeezed down to a minute or two that will be produced for a releasable short.

Finally, in-house solutions provide more control over the security and access to the assets.

Hybrid Solutions Support the Full Life Cycle

Let’s take this scenario one-step further. How does a hybrid strategy provides the missing piece to create a full life cycle solution for asset management?

In the scenario above, large files were quickly and easily exchanged between groups to create a new marketing campaign. When the campaign is approved and ready for external distribution, the assets need to be converted into the appropriate format(s) for distribution. This is when a tightly integrated hybrid DAM solution shines. The final releasable assets are delivered through a secure workflow to the SaaS component of the Hybrid DAM. These assets can now be broadly distributed to your global external customers by leveraging the SaaS CDN.

Hybrid DAM solutions, with integration between the in-house and SaaS components, offer workflows that can be easily configured to deliver assets to the SaaS component for distribution.

Where in-house DAM solutions are challenged to rapidly and broadly distribute assets to your global external customers, SaaS solutions are designed to rapidly distribute assets by leveraging a content delivery network (CDN) with CDN nodes (servers) in multiple locations across the Internet. CDNs provide external customers with high availability and high performance.

The SaaS DAM pay-as-you-go approach allows the client to purchase as little or as much services as needed. As demand for a product increases, the SaaS DAM quickly scale to meet the increased requirements.

Finally, you can control what assets are being released externally and carefully monitor and track how well they perform. Assets that are not performing well can be removed and replaced with assets that trend upwards.

Finding the Perfect Balance

A hybrid solution can effectively serve the needs of the internal customers, while efficiently distributing assets to external customers. Additionally a hybrid solution allows the organization to rapidly scale externally to meet market demands while reducing the time-to-market.

Not every organization needs a hybrid DAM solution, but if you do, this may provide you with a perfect balance between SaaS and in-house.

Title image by jdwfoto /