A new month and new upgrades from OpenText. This time it tackles the problem of large file transfers with the release today of version 7.2 of its Media Management offering, as well as the release of Portal for Media Management.
While OpenText is promoting this as something that will be attractive for the entertainment and media industries -- and there is little doubt that it will be a hit here -- there seems to be no reason why any enterprise that uses a Digital Asset Management System (DAM) wouldn’t be interested in this.
But that’s just an aside. The real discussion point here is that with the release of v7.2, Open Text says its MAM will be the first to provide embedded file transfer acceleration technology.
What this means is that OpenText is adding this functionality to its digital media creation, publishing and distribution processes through v7.2. As a result, the new version comes with the ability to transfer large files quickly -- 80 times faster than normal, according to OpenText.
Combined with the release of its Portal for Media Management, today’s news amounts to a substantial release for those working in the DAM space.
Large File Transfer Problems
The company also announced OpenText Portal for Media Management -- a cost-efficient add-on feature that allows customers to create branded, customized, web-based and mobile portals for users who need to view and consume content within the OpenText Media Management asset repository who aren't professional media editors.
The problem that OpenText says it is addressing here is the difficulties encountered in creating a digital media asset where a number of different departments in the enterprise are involved.
Often, OpenText says, not only are these departments dispersed across the entire enterprise, but are distributed globally, using different DAM systems. On top of this, media files are growing in size as more enterprises use sophisticated digital formats – like 2K, 3K and 3-D – resulting in files that can be hundreds of gigabytes in size.
Traditional file sharing technologies like FTP, or HTTP, are not going to work here forcing companies to resort to snail mail to ship hard drives.
Media Management v7.2
Media Management v7.2 solves this. It does this with integrated capabilities that connect everyone involved in developing the media asset and does it by eliminating inefficient siloes. Some of the more interesting features in v7.2, apart from the large file transfer abilities, include:
- Workflow engine: automotives repetitive tasks by providing task assignment, status and update notifications
- Central repository: Enables the tracking, managing and search of all digital files as well as reducing the risk of inconsistent product branding.
- Connector to Adobe Drive: Enables users to manage their assets through integration with Adobe Creative Suite 6 (CS6),
It is also compatible with OpenText’s Customer Experience Management product suite that facilitates dynamic two-way integration and the ability to publish to its Web Experience Management, Customer Communication Management and other apps in the OpenText information management stable.
A final word on the new Portal for Media Management. The new portal add-on for Media Management v7.2 enables enterprises to give users outside the firewall access to digital assets behind the firewall from a customizable web interface.
They can also selectively share content with their end-customers and create custom, branded portals to give consumers specialized views with multiple navigation features. Both Media Management v7.2 and the new portal offering are generally available. However, if you want more and are at the NAB show in Las Vegas next week, OpenText will be there demonstrating them.