Oracle is deepening its DAM pockets.

The IT and customer experience software giant this week announced it will acquire a content storage management solutions provider of large-scale media assets.

Oracle officials promised that the Lafayette, Colo.-based digital asset management provider, Front Porch Digital, will provide big data technologies that help enterprises handle "complex volumes of digital media content."

“Organizations need a modern, integrated content storage management solution to manage and monetize their valuable rich media assets,” John Fowler, executive vice president of Oracle Systems, said in a statement. “We will continue to build on Front Porch Digital’s success and unique capabilities, which complement Oracle’s existing high performance and scalable engineered storage solutions.”

'Immense Challenges'

Fowley, in a letter to customers and partners, wrote that companies handling rich media present "immense challenges for companies in media and entertainment and across various industries with large-scale digital content."

Front Porch Digital offers a cloud and on-premise solution. It claims 550 organizations as clients. 

"Front Porch Digital's unique capabilities complement Oracle's high performance and scalable engineered storage solutions," Fowley wrote.

The timing of the announcement bodes well for Oracle. It is scheduled to announce first quarter earnings on Thursday. In its last financial report -- for the fourth quarter of fiscal 2014 -- Oracle reported revenues were up 3 percent to $11.3 billion. Software and cloud revenues were up 4 percent to $8.9 billion. 

"Our cloud subscription business is now approaching a run rate of $2 billion a year," Oracle President and CFO Safra Catz said then. "As our business has transitioned, more software revenues are being recognized over the life of a subscription rather than upfront. We're making this transition to cloud subscriptions and ratable revenue recognition while continuously increasing our top-line revenue and our bottom-line profits year-after-year."