As a consultant, I have seen many DAM projects unfold that ranged from nearly perfect to raging fiascos. In the spirit of learning from mistakes made by others, what follows are some of the most common DAM project failures and tips on handling them.
You’re embarking on a new and exciting DAM project. This fact alone is admirable. To be even more successful, make sure you have a detailed plan: where to start, where you want to go and how to get there. One of the most crucial intersections in your DAM journey will be executive support and C-level buy-in. Your heads of departments, product lines, perhaps even the entire company will need to know why DAM is good for your company. What benefits and what ROI will it bring to the company?
Executive support means your project gets financial support, but it also means support throughout the process of organizational change. (And you will need a good plan for change management.) The issue of staffing will need to be solved with the upper echelons of execs. Will people lose jobs if you have the DAM in place? Will you need to hire more employees to make operations more efficient? Will you need to reorganize the employees you have, and provide training to accomplish new tasks successfully? Will you have to deal with unhappy employees who resist the technology and any changes that new DAM system will bring?
Understaffing the DAM project is one of the most common mistakes I’ve seen. With executive support, you should be able to avoid this tragic mistake by ensuring you have a chance to justify this additional expense and gain the resources you need to be successful.
It's also important to do your research well and make sure you start in the right place, with the right list of vendors to look at, with the right list of requirements and DAM desires. This is another critical point that can ruin your DAM project. Research the marketplace and figure out what kind of fish there is to fry. And what kind of fish is more to the liking of your organization.