‘Twas the night before DAM deployment, when across all workstations
Not a process was stirring, not even a daemon.
The installers were downloaded from the servers with care,
In hopes the Pro Service consultant soon would be there.
The users were nestled all snug in their seats,
While demos of automatically applied metadata appeared on their screens.
And the CTO with her budget, and I with my CAPEX,
Had just spent our year’s end on workflow efficiency for graphics.
When out of the server room there arose such a clatter,
I sprang from my Aeron Chair to see what was the matter.
Away to the lobby I flew with the flash,
Rebooted my computer and recycled the cache
The indicator lights of the new PCs and Macs
Gave the lustre of mid-day to the SAN on the rack.
When, what to my wondering eyes should appear upon closer inspection,
But a million-asset DAM, with eight hundred client connections.
With a brand new quote, so quick to build rapport
I knew in a moment it was the vendor’s sales force.
More rapid than spam emails the meetings they came,
And they white boarded, and presented, and demoed features by name!
"Now Caption! Now, Render! Now, Process and Version!
On Convert! On Capture! On Demand and Revision.
To the tiniest JPEG! To the largest TIFF of all!
Now Catalog! Catalog! Catalog all!"
And then, in a meeting room, I observed while I passed it
The efficient ingestion of each little asset.
As I plugged in laptop, and was turning around,
Down a hall the Consultant came with a bound.
He was dressed all in all grey, with his iPhone in view
And his clothes were all stained by coffee and cheap airport food
A backpack of laptops he had flung on his back,
Which delayed the TSA process when transporting the sack.
The control of a mouse he held tight in his hand,
With a keyboard nearby for the terminal commands.
He installed the components of a self-service vault,
That provided thumbnail listings, like a Google Image result!
He was dressed very hip, a right trendy young geek.
And I laughed when I saw him, dressed in clothes from boutiques.
A wink of his eye and a couple keystrokes,
Soon gave me to know I had nothing but hope.
He spoke not many words, and went straight to his work,
And installed the DAM software on the local network.
And after training the users on varying workflows
And finishing the documentation, back to the airport he goes!
He sprang to the street, to give a taxi a whistle,
And into the cab like a heat seeking missile
But I heard him exclaim, ‘ere he looked out behind,
"Better business to all, and to all a quick find!"
Title image courtesy of Madlen (Shutterstock)
Editor's Note: When Ed is not flexing his poetic muscles, he writes articles like the following: Digital Asset Management: Are You a Rich Media Hoarder?
About the Author
In his current position at Extensis, Edward Smith is the in-house expert for all things digital asset management related and contributor to the DAM Learning Center.