WebDAM_logo_2010.jpg Maybe it’s because of the growing popularity of SaaS, but Virtual Moment, LLC has announced that it is changing its ‘Doing Business As. . ‘(DBA) name from Spitfire Photo Pro to WebDAM, and said it will concentrate its resources on SaaS digital asset management (DAM).

As a completely hosted web-based DAM company, WebDAM offers its flagship product as hosted digital media management with full support -- including storage, managing archiving, searching and retrieving functions to enterprises, as well as full collaboration capabilities.

Only two years old, the company said that the name change reflects its decision to concentrate on building the WebDAM brand, as well as a move from digital photo management into fully fledged digital asset management to the exclusion of everything else.

None of their existing customers, which include Stanford University, Inter-American Development Bank, or the Sodexo Corporation, will be affected by the move. New customers will all come in under the new brand and domain name.

They also say that the rebranding will be accompanied by a complete reorganization of resources that will enable development teams to create new products at a faster rate than previously.

What is WebDAM?

Let’s have a quick look at what they are offering. WebDAM is a web-based, hosted digital asset and image management product designed to give users access to web tools that will centralize, manage and distribute image files throughout an enterprise.

At the moment, the company concentrates on five main product areas. These include:

1. Centralized Database

All digital assets will be kept in the same area of the company’s centralized database that will enable users upload or access their assets from any browser and at any time of the day.

2. Online Collaboration Tools

Images and assets can be shared across an enterprise using distribution features that include lightboxes, high-res image download tools and email. Online reporting tools also gives users access to download reports with full tracking and defined access privileges

3. Search

Image retrieval based on automatic meta-tagging, using the companies new image search technology which includes captioning abilities. Images can also be tagged using custom fields specified by company, division or department needs.

4. Brand application

Webcam feature comes with the ability to extend a company’s brand identify across entire image galleries with the help of technicians that ensure the brand is standardized across all your assets.

5. eCommerce

If required, users can also deploy an eCommerce add-on to create an integrated shopping cart directly from your online database. Users can set their own pricing and usage rules and dictate how orders are filled.

WebDAM is designed for organizations of all sizes with pricing based on disk space and user requirements.