Digital asset management provider WebDAM is launching a Partner Network with three flavors -- Referral, Technology and Reseller Partners.
The Referral Partner program is designed as a funnel through which creative agencies, consultants and customers can refer new customers to WebDAM. Referrals require no commitments and can generate benefits, including a one-time commission for each sale.
Integration Tools, API
WebDAM Director of Marketing Ron Selvey said in a statement that agencies can help their own customers, as well as themselves, in making referrals. He noted that WebDAM has “an unmatched 99+ percent customer retention rate -- best in the industry,” and said that certifications for this program can be done quickly.
The Technology Partner Program helps Independent Software Vendors integrate their product with WebDAM. The program offers integration tools, the WebDAM Rest API, development support and joint marketing resources.
The company pointed to opportunities for their cloud-based system to work with web content management, customer relationship management, marketing automation systems, file collaboration systems and other environments. It noted that Box, a popular content-sharing platform, worked with WebDAM earlier this year to extend visual media management features and workflows to a broader enterprise audience.
Portal, Sales Tools
The Reseller Partner Program offers sales and marketing resources for third-party companies and consultants to resell WebDAM either as a standalone solution or as OEM. Participants have access to an approved promotional program for resellers, a secure partner portal with a library of lead generation, pre- and post-sales tools, and sales training materials, as well as access to the WebDAM Marketing toolkit and 24/7 support.
WebDAM has been very active in recent months. In September, for instance, it unveiled new features that allow users to centralize, control, catalog, share and play their own PowerPoint presentation within WebDAM from any connected device. It also added enhancements for downloads in desired formats. In July, it offered collaboration features for teams crunching under deadlines, such as email notifications and alerts relating to the status of specific assets or actions.
During the summer, the company also noted that it had obtained a record-breaking number of new customers and had exceeded sales and revenue goals.