So far this month we've been making a case for DAM. We've compared the need for digital asset management to the necessity of one's kitchen, and listed the direct benefits implementing a DAM system can afford you. If you're still not convinced that DAM is still relevant, we've got more information. You might even call it DAMning. (Okay, I'll stop that now.)
What Are You Waiting For?
If you think that DAM isn't an issue today — just wait ten years. All that data is just going to get bigger, exponentially, requiring companies to expand the amount of storage space available. If you're not making that happen now, it's going to be even harder, not to mention, more expensive in the future. But don't let the future be the only thing that sways you — think about how hard it is for your creative team to find what they're looking for. The average creative looks for a media file 83 times a week and finds it only 35% of the time. Not only is that unhelpful, it's inefficient and it's costing you money.
If the cost of managing digital assets scares you, put your mind at easy by considering how much you'll save by taking the plunge. Employees will become more efficient and won't waste so much time searching for files. Additionally, departments will share more effectively and collaborate better, while reducing file space by repurposing media without duplicating efforts. All of this not only saves time and money, it sets up companies for more innovation, which if successful, can pay for the whole DAM thing in no time (sorry, I couldn't resist).
DAM Needs to Learn from Social
We know that implementing DAM systems isn't something that happens overnight, but without it, companies are putting their media files, as well as their ability to work efficiently, at risk. It isn't just a big data issue, it's a workflow issue. It's an employee engagement issue. It's a knowledge sharing issue. If organizations continue to think of digital assets as a marketing problem, it's time to take a look at how companies really work.
The era of empowered employees showed us that if technology is easy to use, it's going to be used, regardless of the policies in place (or not) to manage it. Not investing in DAM makes as much sense as restricting digital media use. When it comes to digital asset management, companies need to look at social media in the enterprise. Companies tried to restrict social media use within the enterprise and we know how that turned out.
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