Digital Asset Management (DAM) software company, Widen has integrated with ConceptShare to make DAM software a more collaborative tool.
As a DAM company, Widen's goal is to steadily improve its DAM platform's functionality by updating the products and services it offers to customers. Recently Widen updated its system with digital watermarking integration, enhanced analytics and updated PDF exporting.
On the other hand, ConceptShare, a review and collaboration platform has been partnering with other companies to improve its product's collaborative capabilities. In May, it partnered with OpenText to help businesses with creative projects, while later that same month ConceptShare started working with ADAM Software to improve cross-media collaboration.
What Does This Partnership Mean?
In joining with ConceptShare, Widen wants to improve how its cloud-based, DAM Software product, Media Collective works within marketing workflows. While Widen’s technology is used as a marketing tool for a variety of different types of businesses, it has found that digital media libraries and workflows are growing and there needs be a way to manage all of this excess information. By using the the services that ConceptShare offers in conjunction with its own product, Widen will able to utilize the markup and review tools to improve its stance as a workflow solution.
Said Nish Patel, CEO of ConceptShare:
The integration between ConceptShare's Creative Operations Management (COM) platform and Widen's DAM system will allow our shared customers to achieve significant marketing asset production and time-to-market productivity benefits through the synchronization of information, metadata, activities and events across their work in progress and asset management workflows."
How Does this Integration Work?
The way the two products work together is quite simple. An asset from the Widen Media Collective’s asset details page is moved into the ConceptShare work space. There, users can use ConceptShare's annotation tools to edit and markup the document or review it with a group of people. Once the review is completed it’s review process is updated and the document is returned to the Media Collective as an updated file.
Despite this new partnership being in its early stages, Widen has plans to improve upon this ingratiation by adding new tools and product enhancements.