For 2014 I Wish that big data will always be used with deep customer insights, and that lead nurturing will always be used with accurate targeting, personalization and persona profiles in mind. I hope that 2014 sees the focus of business websites continuing to shift from machines to people and their needs -- the centerpiece of our efforts. In turn, I hope that internet users will consider the online marketing industry to be a guiding angel rather than an annoying evil. -- Petr Passinger, senior business analyst, Kentico
Title image by Amodiovalerio Verde (Flickr).