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2014 Wish List ... from Petr Passinger

2014 Wish List ... from Petr PassingerFor 2014 I Wish that big data will always be used with deep customer insights, and that lead nurturing will always be used with accurate targeting, personalization and persona profiles in mind. I hope that 2014 sees the focus of business websites continuing to shift from machines to people and their needs — the centerpiece of our efforts. In turn, I hope that internet users will consider the online marketing industry to be a guiding angel rather than an annoying evil. — Petr Passinger, senior business analyst, Kentico

Title image by Amodiovalerio Verde (Flickr).

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