It's easy to second guess your career choices. How often have you wondered what your life would be like now if you'd have listened to your parents, teachers -- or your own intuition -- and embarked on Path A rather than Plan B?
So there's reassuring news today for everyone who bypassed oh so many possible careers to instead become a marketer. In a blog post provocatively titled Pass on Math and Science to Embrace the Power of Marketing, Marcie MacLellan, a writer for the London School of Marketing, explains:
In many cases, we are pushed toward stable, rewarding and lucrative career options such as doctors or engineers. But what if you do not possess the ability or desire to crunch numbers? What if your passion lies in more creative pursuits?"
In that case, she suggests, "there are some sectors that will never stop growing no matter how the world evolves -- and marketing is one of them."
Before we go on, let's embrace the obvious. What career other than marketing would the London School of Marketing encourage people to consider? It sure wouldn't help enrollment to tout the advantages of careers as a web applications developer or information security analysts — the two highest paying entry level jobs for college grads, according to a study earlier this year by WalletHub, a financial site for consumers and small businesses.
And let's not even talk about the 20 decent paying jobs CareerBuilder claims you can get without a college degree. Heck, you can earn more than $39 an hour as if you find work as a transportation, storage or distribution manager, the survey found.
As CareerBuilder's North American President Brent Rasmussen said, "This list demonstrates that, while pursuing higher education is a proven way to increase your earning potential, there are other options for those who are unable or choose not to attend college."
Pat Yourself on the Back
So OK ... if you've already started down the marketing path, it's time to feel good about your decision. Why? Well, beyond the simple satisfaction you get from engaging with like-minded professionals on CMSWire, the London School of Marketing claims there are several reasons.
Wide range of opportunities: No matter what a company does, what customers it serves and what industry it operates in, it has no choice but to market itself if it wishes to be successful. Marketing, in fact, has been called "the endless hot zone of the job market."
A fast growing field: Marketing is more than advertising. A marketing degree buys you entry into almost any related position you choose, ranging from customer service to research and development. You can also specialize in any field, be it finance or fashion.
Good starting salaries: Entry level marketing positions pay £26,000 (US $43,500) on average.
Quick career success: Even an undergraduate marketing degree could land you a very successful, well-paid position long before your medical and engineering friends, allowing you to climb the career ladder that much faster.
Beyond the Hype
Just last week, San Diego State University introduced a new Marketing and Digital Media certificate program. It combines curricula from its previous certificate programs in Marketing and Media, and Digital and Social Media. Offered through SDSU's College of Extended Studies, it provides "skills and knowledge students need to succeed in today's digital environment."
Still, marketing doesn't rate inclusion on the list of the top 10 best-paying jobs, according to a new survey from CareerCast based on data culled from the Bureau of Labor Statistics. Here's its list of lucrative careers, most of which require advanced degrees.
- Surgeon: Annual Average Salary: $233,150 Projected Growth by 2022: 18 percent
- Physician (General Practice): Annual Average Salary: $187,200 Projected Growth by 2022: 18 percent
- Psychiatrist: Annual Average Salary: $178,950 Projected Growth by 2022: 18 percent
- Orthodontist: Annual Average Salary: $149,310 Projected Growth by 2022: 16 percent
- Dentist: Annual Average Salary: $146,340 Projected Growth by 2022: 16 percent
- Petroleum Engineer: Annual Average Salary: $130,280 Projected Growth by 2022: 26 percent
- Air Traffic Controller: Annual Average Salary: $122,530 Projected Growth by 2022: 1 percent
- Pharmacist: Annual Average Salary: $116,670 Projected Growth by 2022: 14 percent
- Podiatrist: Annual Average Salary: $116,440 Projected Growth by 2022: 23 percent
- Attorney: Annual Average Salary: $113,530 Projected Growth by 2022: 10 percent
There's a trade-off: all of the jobs are considered high-stress. Marketing may be the winner after all — just because it's more fun.