Disruption is the name of the game when it comes to business these days, and the effects can be felt throughout the organization. CMO's face increased demands to be digitally savvy, analytically driven and customer focused — all while demonstrating ROI. Have these demands increased the workload of CMOs or is it the same game, with a different name? Find out this Thursday during our "Defining 2015's CMO" Tweet Jam.
The Jam will kick off at 10 am PST/ 1 pm EST / 1800 GMT on Thursday, Mar. 26. As always, the broader CMSWire community is welcome to take part. Join in by following the #CXMChat hashtag, by logging into our chatroom or by watching Cover it Live below.
These practitioners will be on hand to keep the conversation rolling:
- Patricia Mejia, CMO at Siteworx — @PatriciaMejia
- Kim Ann King, CMO at SiteSpect — @kimannking
- Tom Petrocelli, Research Director, Enterprise Social, Mobile, and Cloud Applications at Neuralytix, Inc. — @tompetrocelli
- Christopher Justice, CMO at Magnolia — @Megajustice
- Paige O'Neill, CMO at SDL — @paige_oneill
- Lisa Bonanno, VP, Corporate Marketing at Tahzoo — @llisabonanno
- Brian Kardon, CMO at Lattice Engines — @bkardon
- Kyle Gale, VP of Sales and Marketing Ops at Integrate — @kylegale
The following questions will shape the conversation:
- How has the role of the CMO changed in the last five years and what had the greatest impact on that change?
- Gartner says "CEOs rank digital marketing as most important tech-enabled capability for investment." What does this mean to CMOs?
- What role does technology play in the CMO toolbox? Analytics?
- How can CMOs best embrace this new era of connectivity and customer centricity?
- Do current demands on CMOs exceed what can reasonably be expected?
- If you had to pick one, which skill is most important for a CMO's success?
A few things to keep in mind:
- Introduce yourself with your first #CXMChat tweet. Include your name, job title and organization you work for.
- Subsequent tweets must start with the question number you are responding to and the #cxmchat hashtag. For example, "@bigbird A2 Adding to legacy architectures becomes cumbersome and difficult to manage #CXMChat"
- Please don't pitch products or services — stay knowledge focused.
- Keep the discussion professional, but informal.
- Remember that this is a public chat — be thoughtful.