Customer's path to purchase gets more complicated by the day. By providing consistent, relevant and valuable content, marketers help people make informed decisions and (hopefully) win customers and loyalty on the way. But how is this done? And how can marketers make their content stand out in a very crowded field? Tune in to our Tweet Jam to find out!
Content Marketing and the Customer Journey
The Jam will begin at 10 am PT/ 1 pm ET / 1800 DST on Thursday, September 18th. As always, the broader CMSWire community is welcome to take part. You can join in by following the #CXMChat hashtag, by logging into our chatroom or through CoverIt Live below.
We have a great panel lined up to keep the conversation going. This time around, our experts include:
- Andy Zimmerman, CMO, Evergage -- @ahzimmerman.
- Carla Johnson, president, Type A Communications -- @CarlaJohnson
- Dan Keldsen, senior business strategist, NFP Health and president, Information Architected -- @dankeldsen
- Himanshu Sharma, marketing communications, Trigent @sharmasights
- James Goldman, senior manager of content marketing, Rauxa Agency -- @mediaingredient
- Johann Wrede, global senior director of product marketing, SAP -- @wredefine
- John Kottcamp, chief marketing technologist, Tahzoo -- @jkottcamp
- Julie Hunt, independent consultant & analyst, B2B Software Solution Strategies -- @juliebhunt
- Justin Thorp, product evangelist with a focus on the publisher experience, AddThis -- @thorpus
- Tom Petrocelli, research director, Enterprise Social, Mobile and Cloud Applications, Neuralytix, Inc -- @tompetrocelli
- Tommy Landry, president, Return On Now -- @tommy_landry
Our experts will be weighing in on the following questions:
- Customer journeys aren't linear. Can marketers realistically guide a journey with content and if so, how?
- How do you draw a website visitor’s attention to what YOU want them to read or do next?
- What's the trick for content marketers to balance oversaturation and standing out in a crowded field?
- How can marketers measure content performance?
- Joe Pulizzi brought up the need for a written content strategy at CMWorld2014. What steps are involved in creating one?
- What steps should content marketers take to continue the customer relationship after purchase?
A few things to keep in mind:
- Introduce yourself with your first #CXMChat tweet. Include your name, job title and organization you work for.
- Subsequent tweets must start with the question number you are responding to and the #cxmchat hashtag. For example, "@bigbird Q6 The relationship between customer and company shouldn't end after the purchase is complete #CXMChat."
- Please don't pitch products or services -- stay knowledge focused.
- Keep the discussion professional, but informal.
- Remember that this is a public chat -- be thoughtful.