Unless you’ve been living under a rock with your ears plugged for the past three months, you’ve heard Microsoft CEO Satya Nadella preaching the gospel of Mobile and Cloud, Mobility in the Cloud and so on.
Today his wallet did the talking.
This morning Microsoft announced that it has purchased Capptain, a Paris-based mobile, push analytics startup that provides marketers and customer relationship managers with the tools they need to react to user behavior in milliseconds and to then deliver the right message at the right time, creating engagement and the feeling of being cared for.
Microsoft’s Omar Khan explained the acquisition this way in a blog post:
Capptain will bring a vital new element to our end-to-end story for mobile app development – real-time user and push analytics. With Capptain’s solution, organizations can analyze customer and employee behavior in real-time, and respond by pushing targeted messages, announcements, information or offers. This information empowers organizations to provide personalized, specific content to their customers in order to maximize business opportunities.”
The company will be integrating Capptain into Microsoft Azure’s suite of services thereby helping enterprise developers to not only build mobile apps that engage customers and employees, but to also analyze and optimize that engagement.
Capptain’s solutions have been built for Android, iOS, HTML5, webOS, BlackBerry, Windows Phone 8, Windows 8 and smart TVs, among other platforms.
Microsoft Walks its Talk
This breadth of devices and platforms falls nicely in line with Microsoft’s vision of being everywhere Mobile is.
It also plays nicely with the promise Nadella made to its community of (feeling neglected) developers at the company’s BUILD conference in:
One of the core principles we have is we want to make it possible for every developer to bring their code assets forward and to be able to leverage their code assets they build in a very broad way, across our own family but also cross-platform. That's the principle that drives us, because we know, I mean, it's crazy to abandon what you've built and it's also crazy not to be able to take what you have done and leverage it across the broadest spectrum of device targets. And that's really the approach that we want to enable.”