Hey Oracle, Salesforce, Adobe and other big marketing software providers who feel they should be mentioned in this sentence:
Microsoft's here. Today. Consider the space shaken up.
Living up to its promise to deliver on the new Microsoft Dynamics marketing platform by this quarter, Microsoft announced today new capabilities in marketing, customer care and social listening. It comes as part of the Redmond, Wash., giant's Microsoft Dynamics CRM spring wave of updates in 54 markets and 42 languages.
This new releases are integrated with Microsoft Office 365, Yammer, Lync, Skype, SharePoint and Power BI for Office 365.
Good Industry Position
“Microsoft Dynamics CRM has made unbelievable progress over the last few years, and the amazing capabilities in this release deliver significant value to our customers as an important component of the Microsoft Cloud for business,” Microsoft CEO Satya Nadella said in a statement. “Through innovative business applications in the cloud, businesses can better meet their customers’ needs and thrive in a changing world.”
The PGA Tour is already using Dynamics Marketing's automation solution.
Microsoft Social Listening includes the ability to tap into social conversations to get real-time feedback on brand, products, competitors, campaigns and issues that might be relevant to business.
How does Microsoft's play into marketing compare with some other big fish? To position itself, Microsoft acquired MarketingPilot in October 2012. Last year, Oracle bought Responsys, Salesforce acquired ExactTarget and Adobe's big get was Neolane.
"Microsoft is coming at it from a similar angle: giving the Dynamics CRM platform a better line-of-business alignment around marketing," Matt Mullen, 451 Research's senior analyst with the social business practice, has told CMSWire. "But it doesn’t face the pressure of Salesforce toward its bottom line, or Oracle toward its Enterprise Applications top line."