A majority of Facebook posts by brands — 67.3 percent of them, to be exact — are written at an elementary school level — with 1st grade being the grade level most frequently targeted. That's the not so surprising results of a study by Track Maven, a competitive intelligence company.
Grade level is determined using the Flesch-Kincaid readability test, which analyzes passages and rates them on a scale from 0 to 100 according to difficulty. Passages suitable for 11-year-olds — most of what is apparently on Facebook — score between 90 and 100.
It's All Relative
By ways of comparison, Moby Dick scores a 57.9 on the test, making the greatest American novel ever written — ever — suitable for 10th graders. Disclaimer: We're not entirely sure if that makes the findings of this study more or less impressive.
The study also found that there are positive correlations between post length and post interaction, use of pictures and post interaction, use of exclamation points and post interaction, and even use of hashtags and post interaction.
So for those of you who are active on Facebook, write long but simple posts, use plenty of pictures, hashtag often, and load up on the exclamation points. It's that #simple!!
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