Content sharing and storage giant Box has announced a service called $rev to help enterprise app developers make money on the apps they build, something that is apparently difficult to do in the App Store.
Build Apps for Box, Get Paid
Box seems to think it can help boost the money making prowess of enterprise app makers, but this is obviously not simply an altruistic move to help spur disruption in yet another technology sector. It's true that if successful, it could certainly be a boon for those developers, but it also will help build development around Box apps specifically.
Make no mistake, this is a shrewd business move by Box.
"We're rewriting the rules when it comes to supporting the next generation of enterprise app developers," Aaron Levie, Box co founder and CEO said in a statement.
Any third party app that integrates with Box can sign up for Box $rev, and based on the app's usage, the developers will be paid for their service. While mobile devices have generally made apps more visible and widely used, at the enterprise level, that hasn't translated into money making ability for developers, Levie said.
"Box $rev changes this by creating a simple incentive program for developers to generate revenue, in turn supercharging a much richer app ecosystem for businesses and individuals everywhere."
At launch, Box $rev includes Box OneCloud partners CloudOn, GoodNotes, iAnnotate, PDFExpert and several others. With Box $rev in place, Box hopes to allow developers to make money off their Box connected apps without having to change their pricing structures or releasing new versions.
The company is counting on its ecosystem of 150,000 connected businesses to entice developers into the fold. Once they start making money, perhaps those developers will continue to come up with new ways to use the service, thereby creating a virtuous cycle of development and innovation.
Box Apps, Security + Collaboration
One of the darlings of Silicon Valley, Box is constantly moving and working to maintain its image as a force for disruption. Prior to the Box $rev launch, the company acquired Folders, an iOS cloud storage client that works with a variety of file sharing tools like Google Drive and Dropbox.
Additionally, Box recently partnered with a company called MobleIron on a mobile app security tool called MobileIron AppConnect. This is a containerization app that allows businesses to build a framework that allows for securing mobile data without touching the user's personal or corporate information.
As Box looks to go public in 2014, it's also started up a partnership with GoodData on collaboration monitoring app. The app helps Box customers understand exactly how they are using apps so they can see what features are used the most or where to prioritize training and on boarding, for example. No doubt 2013 will continue to be a busy year for Box as it add features and functions prior to its IPO.