Enterprise file sync and share (EFSS) vendors are a dime a dozen -- Gartner says that there are over 100 of them vying to win corporate business. And while many of them are successful at winning groups of users here and there, most enterprises aren’t yet centralized on a single solution. That might always be the case. In an era where IT is consumerized, end users are often reluctant to move from the solutions they’ve personally selected.

For EFSS providers this presents a challenge. Not only are they competing for customers in a market where “every cookie has been licked,” as Citrix CEO Mark Templeton might say, but also in one where no single vendor is likely to win an entire pie. Even within an individual enterprise.

Someone's Knocking at the Door

The result? “Companies are acquiring a whole new set of data silos,” said Bill Carovano, senior director, product management at Citrix during an interview with CMSWire.

This leaves CIOs with a difficult challenge. It’s one that Carovano thinks Citrix ShareFile can solve. He explained that ShareFile can not only aggregate content stored in competing solutions like Box and Google Drive but also content stores like EMC Documentum, Salesforce, IBM File Net and others. This is accomplished via connectors.

The end result? ShareFile becomes the single pane of glass for content.

And this is true not only for content within the enterprise, but beyond it as well. So if you’re collaborating with someone who uses Dropbox or Documentum, and you don’t, no adjustment is necessary. You can edit the content and save it to wherever it came from.


“That’s where ShareFile is fundamentally different,” said Carovano. “We provide a different access mechanism. We’re the front door.” 

Access, Plus Security

And the content behind Citrix’s “front door” now moves between four different devices with experiences optimized for the specific screen. Take, for example, a ShareFile customer who creates a PowerPoint presentation or other Microsoft Office document on a phone. That person can collaborate on the content with colleagues and vendors from a laptop, dictate speaker notes on a tablet and present via an Apple Watch.

It’s worth noting too, that beginning next month Citrix ShareFile customers will be able to work with content from the convenience of any web browser or computer, edit any Microsoft Word, Excel or PowerPoint file without leaving ShareFile.

ShareFile content is kept safe and in compliance with regulatory policies via Citrix’s StorageZones and Restricted StorageZones, which dictate where content is stored and the degree of security applied around it.

Documents involved in a new pharmaceutical product launch, for example, require different levels of security. While the catering menu can be widely shared, the marketing material will likely require some security, but access to the names of people involved in clinical trials for the drug must be highly restricted.

To help enterprises in highly-regulated industries like financial services and healthcare, ShareFile will be integrated with leading data loss prevention (DLP) solutions from Symantec and others. ShareFile will offer the ability to classify items based on their content and enforce sharing restrictions based on data categories. DLP integration functionality will be available later this quarter.

Though ShareFile stands on its own as a leading EFSS provider, it becomes more valuable in the context of Citrix’s other solutions which were built for work in a mobile-first, cloud-first world. There customers would have to work hard to find a reason not to use it.

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