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Document Management Roll-up: Autonomy Releases New CRM Tool, HyperOffice Gets Mobile
There was a lot about managing data in the retail sector this week with the launch of a new customer relationship management tool from Autonomy and a survey that shows the public is ready to go paperless . Also, HyperOffice makes data mobile with HyperSynch beta.
Automony’s New CRM Tool
Gartner’s (news, site) UK Customer Relationships Management (CRM) conference has only just opened, and Autonomy (news, site) is trying to hog the limelight with the release of its new customer analytics tool Autonomy Explore.
Autonomy Explore takes all the points of contact between a company and a customer, analyzes them and produces a customer profile that enables businesses understand not only where their customers are coming from, but also they are likely to go.
So it’s just another CRM system you say? Well, yes it is, but one that analyzes not just emails, blogs, document, social media, and any other point of contact with the customer, it’s also one that throws all the information together for a clearer picture of customers.
The difference with many other CRMs is that this can take information from all channels together, not just one channel at a time, and give a much broader picture of what’s happening than would normally be possible.
HyperOffice Takes HyperSynch To Beta
You may remember last week that HyperOffice (news, site) took its collaboration suite out of beta and made it generally available. Well, this week it began beta testing of HyperSynch, a software package that taps into corporate networks, takes the data and updates mobile workers smart phones.
With support for over 1700 phones, it doesn’t look like HyperOffice is taking any chances on companies not being able to find a suitable mobile device to use it on, with the HyperSynch software bringing mobiles users updated email, contacts, calendars, projects, tasks and notes to whatever mobile they happen to use.
And that’s the real joy of it — companies with even the beta release of HyperSynch won’t have to decide on whether to invest in Blackberry Enterprise Server or Microsoft Exchange Server or MobileMe based on the mobile device their employees are using, as HyperSynch works with them all.
In effect, what it is doing is putting HyperOffice collaboration suite on the road and comes with bi-directional syncing between mobile device and desktop with data uploaded to any desired location, and data downloadable for any location too.
Currently, a subscription to HyperOffice collaboration suite with business-class hosted email services costs about US$ 10 per month per user. Now HyperSynch will be included too for free.
On-Premise, Cloud, or Hybrid?
If you are interested in finding out how you should be using technologies and what technologies you should be using, you might want to check out the recently release paper from HP (news, site) entitled A Hybrid Approach to Enterprise Technology.
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