Enterprise File Synchronization and Sharing (EFSS) vendors keep making news. And regardless of how brilliant some of it is, we can’t devote a single article to each new development that emerges every day. So while we covered Box earlier today, there are other notable developments that we don’t want you to miss.

Accellion Takes a Page from Box’s Book

Accellion is probably the most popular EFSS provider you’ve never heard of. Not only was it rated as a leader in Gartner’s Magic Quadrant, but it was also probably the first EFSS vendor to bag a 100,000 user sale. The client was Verizon Wireless and that was more than a few years ago.

The reason the company hasn’t been on your radar screen is pretty simple: it targets IT when it sells versus marketing to end users by offering free services, like Box and Dropbox do.

The strategy seems to have been pretty successful so far. They have over 2100 enterprise clients that have deployed Accellion company wide. Compare this to other EFSS vendors who consider companies as clients once an enterprise writes them a check, whether it’s for five users or 100,000.

And while Gartner -- and others -- call Accellion an EFSS provider, the company describes itself as a mobile content platform, according to Paula Skokowski, the company’s chief marketing officer. The other differentiator is that Accellion doesn’t have much of an interest in storing your files for you. Most of its customers keep them on their own private clouds, but they can also be stored on Google Drive, Microsoft OneDrive, or any other drive an enterprise chooses.

Accellion is a software provider, above and beyond anything else.

Today Accellion is announcing, kiteworks Team Starter. It’s a Box-like play which invites teams of individual workers to download kiteworks for teams, its mobile content solution, for free on a 30 day trial. Your CIO or IT manager does not need to know about it. (Though Accellion isn’t telling you to keep it a secret.)

And should you need instruction or support during the trial period, Accellion will provide videos as well as helpdesk-like support for the duration of the trial. The company hopes that users will find so much value in kiteworks Team Starter that they’ll become paid users when the trial period is over. At that point kiteworks for Teams is available for $75 per month for up to 15 users.

What’s in the name kiteworks you may be wondering?

The idea is that you can be in the cloud (sharing and collaborating in a mobile world) but tethered to the ground so that your data and files are always secure, according to Skokowski.

It’s a good strategy and, in a sense, the antithesis of what cloud-only Box or AWS Zocalo has to offer.
By the way, in our most recent conversation with Box boss Aaron Levie, he didn’t rule out the possibility of Box offering an on-prem solution someday.

VMWare’s AirWatch and Box Partner to Keep Mobile Content Apps Secure

Content, files and data are going mobile and to the cloud — if they’re not already there, that is. And keeping everything available, accessible via mobile devices, and secure is a challenge because cloud applications need to integrate with the enterprise mobility management platforms to check if the device attempting to access the files is being managed by the company. Otherwise a business could be putting highly private or valuable information into the wrong hands.